Target Opening Its First Upper West Side Store


A rendering of the new store.

Target will open a new store at 1865 Broadway between 61st and 62nd Streets, in the ground floor of a new luxury building being constructed there. The 34,000-square-foot Target will be an “urban concept” store, smaller than the chain’s suburban locations. It’s expected to open in 2019, according to CityRealty.

“The new store will have a food and beverage selection that includes fresh produce, grab-and-go options, and snacks and meal solutions. There will also be areas devoted to health essentials, beauty products, apparel and accessories, and home décor. Evolving with today’s trends of online shopping, Target notes that 95% of orders placed online will be ready for pick-up within an hour.”

According to Real Estate Weekly, Target will take a little over half the retail space in the new building, which is on the site of the former American Bible Society.

We had previously seen plans that appeared to be for a Target store in an empty storefront a few blocks away, though that’s unlikely to happen if Target is opening on 62nd.


A rendering posted at the site during construction of 1865 Broadway.

    1. womabtNYC says:

      Between this and the stores across the street at 15 CPW it’s like a mini Mall of Short Hills NJ .

    2. Sean says:

      This location is really Columbus Circle. The tourists will love it.

    3. Alison says:

      LOVE LOVE LOVE LOVE LOVE. First Trader Joe’s with multiple locations, now Target? Dream big, everyone, dream big! My dreams are being answered!!

    4. Frankie says:

      Ugh.

    5. Wijmlet says:

      Beats the Bible.

    6. EGF says:

      Complain, complain, complain. It’s the UWS way!

      • Enough-With-the-Kvetching says:

        Re: “Complain, complain, complain. It’s the UWS way!”

        EXACTLY! And it’s a good bet that most of the ‘professional whiners’ lamenting the “suburbanization” of the UWS never bothered to read that this Target “…will be an “urban concept” store, smaller than the chain’s suburban locations.”

        This UWS’er can attest, from personal experience, that Target’s stores offer a pleasant shopping experience: clean, well-stocked shelves plus polite and helpful workers.

        Besides, Broadway above Columbus Circle ALREADY has its share of “big” brands: Apple, Best Buy, The Gap, Banana Republic, Lowe’s Pottery Barn, Raymour&Flanigan, and even (gasp!) Century21.

        Finally, Target is NOT lacking snob-appeal, as many, tongue in cheek, pronounce it “Tar-Zhay”.

    7. Carlos says:

      This is further proof that this area is midtown north, not the lower part of the UWS.

      That being said, I would much rather have Target than empty store fronts. I will gladly accept their tax dollars.

    8. Zach says:

      Think about how much livelier and nicer this area is now than back when there was that dead space convention center. There are never going to be forty mom and pop stores in that space.

    9. Natasha Lacey says:

      This is not upper west side.

    10. MTS says:

      These Target “concept stores” are virtually useless for anyone accustomed to shopping in a full-blown Target. They seem to be stocked with stuff that a tourist might need during their stay. Sort of like a glorified Walgreens or CVS. Fairly useless for locals.

    11. RIP_UWS says:

      UWS is becoming Times Square North. sad.

    12. Yimby says:

      Yippeee!!! Can’t wait. Don’t need to go to 34th St. anymore. Thanks American Bible Society (previous owner) – answered prayers.

    13. Laurence P. Mitchell says:

      Target has a young and fresh vibe- very chic! It will be a welcome addition to the neighborhood!

    14. Ish Kabibble says:

      Really love the whiners. Interesting that it’s very much the same people complaining on the same articles. Hmmmmm. Perhaps it is you that is the problem?

    15. UWSSurfer says:

      I wish it were a full-size Target. We have lost so many stores where we could buy just normal, household items like Weber’s, Lechter’s, Gracious Home, Love’s on 72nd St, and the 24/7 West Side Market.

      But, why must the design of these new buildings be so HIDEOUS?!

      Check out http://www.dezeen.com, a worldwide design blog. There ARE architects who design
      interesting buildings that suit specific
      areas.

      The UWS has become mid-town — a Concrete Box Jungle.

      Plus, we have the never-ending construction of “luxury” condos that cater to foreign money-launderers or Wall St.banksters.

      Entire buildings sit empty while our REAL Upper-Westsiders can’t afford living here.

      • Scott says:

        Yeah Gracious Home is sorely missed. The land of the $250 queen sheet set and the $350 bathroom faucet, which isn’t in stock but they can get it for you in 10 business days. But Gracious Home, not being a proper “chain,” is exempted from the withering scorn of the retail snobs.

      • Sean says:

        What’s a real UWSider?

      • NativeNYer says:

        Ah, Webers. That was a great store for just browsing or buying and great prices too. The “glass box” style of architecture is here to stay. Just watch out when ice falls from them during the winter. Since we don’t have enough supermarkets in the Columbus Circle neighborhood, I welcome a store that will offer fresh food and meal options. I call it reasonable retail.

        • dannyboy says:

          “The ‘glass box’ style of architecture is here to stay.”

          Because it is Prefab; just want builders want.

          And bland; just what tenants want.

          I guess they deserve each other.

          • Sean says:

            Yes and they are easy to maintain. Less scaffolding my good man. We have an abundance of scaffolding on the UWS because so many of the buildings are so old. The residents keep bumping into them.

          • AC57 says:

            I wouldn’t call this a glass box. It’s an attempt at Brutalism, and, thankfully, they failed. It’s nicer than the towers north of 72nd Street, especially the back and sides (we can argue about the front.)

    16. Marina says:

      We already have a Target on the UWS. It is located on Columbus Ave at 99th St.

      • Fact Checker says:

        Nope, there is no Target anywhere near here. In Manhattan, the only Target stores are located in East Harlem (117th St.), the Lower East Side, the East Village, Tribeca and Herald Square. Any questions?

      • UWSfacts says:

        No, that’s a TJ Maxx.

      • Debbie says:

        No we don’t. There are other big box stores
        up there, but not a Target.

      • Sean says:

        I don’t think so. But there is one in East Harlem on the water.

      • Whoops says:

        That’s just factually incorrect. Have you ever been there?

        • TiggerCharlie says:

          “factually incorrect” is a phrase used on my favorite ESPN podcast.. are you a feloow listener?

      • robert says:

        You forget, most of the folks that post here consider the UWS to only be around their enclave of streets in the sixties and seventies.
        The real UWS goes up to Columbia at least

        • jeff berger says:

          Robert – Past 86th Street that area is called Manhattan Valley. That’s why its so dead. It is too far north to be the UWS and too far south to be Columbia.

          • Sean says:

            True but for all practical purposes the UWS extends to W96th St. And it really does begin at W72. Below that is Lincoln Square and Columbus Circle.

            • robert says:

              That only since the crime etc spike of the 1970-1980’s
              Before that the UWS was considered to be all the way up to Columbia U. Julliard use to be up there as well on Morningside Heights. which started at 116 and Harlem at about 125 deepening on the avenue

          • robert says:

            Actually that’s the “new” real-estate designation. Those of us that have been around the UWS for more than a few years refer to the UWS as going much further up. When things got bad in the 70’s and 80’s the real-estate folks moved the imaginary boundary of the UWS father south Columbia was considered to be in Morningside Heights The swimming/diving team was know as the “Morningside Muggers” I doubt that would be allow today by the PC police.

          • Julia says:

            whew, you should try the hinterlands in between

            denizen of 103rd and WEA

      • Notargeton99thstreet says:

        No…

    17. Ann Lurie Berlin says:

      Yay

    18. beergas says:

      Just me but UPPER West Side was always more like above maybe West 80 not down by Lincoln Center West Side Story terrain.
      But then I was there pre Lincoln Center so what do I know and standards have little bearing in good old NYC.
      Don’t get the warm fuzzies about living in suburbs now but guess beats the crack, windshield wipers and crusties.

    19. BillyNYC says:

      I love Target they have everything I need and more…

    20. B.B. says:

      Target has already opened a new “small concept” store in East Village, Another is on the way for Lower East Side, and Upper East Side (former Gracious Home space on east side of Third avenue).

      These “small concept” stores are best described like a combination of that K-Mart on Astor Place and Walgreens. Much like the current Target in East Harlem.

      It would be too expensive to find the square footage for a “normal” sized Target store in Manhattan. Even if they did locate the space cost per square foot would be very, very expensive.

      https://www.racked.com/2018/7/24/17607610/target-east-village-store

      Really don’t understand all the wailing, moaning and whinging. People complain when retail is vacant, then turn around and complain when something opens in an otherwise vacant space.

      The Columbus Circle/Lincoln Square area has always been more commercial and being in common with Mid-Town than the rich heartland of UWS (further north towards and beyond 72nd).

      The “touristy” aspect of area was cemented when Lincoln Center opened making that part of Columbus Circle area/UWS a center for the arts.

    21. Arlene Streisand says:

      What’s going into the movie theater across the street?

    22. Tostonesfix says:

      Target is great. I wish it were further uptown.

    23. kayjayNYC says:

      I just moved from the suburbs. It seems that the Middle Class is disappearing , along with it their shopping options. I feel like you can either spend a fortune on something, or Target for those that don’t make much. I personally will try to shop only local and small business. It makes me sad that NYC has welcomed another big box store.

    24. Jeff Berger says:

      Speaking of the “real UWS”, that area used to be called San Juan Hill. It was home to a thriving latino community and a row of radio parts stores. Then, Mr. Moses came along and bulldozed the whole area and built Lincoln Center, which became the new heart of the UWS. I can only imagine what the current generation of NIMBYist would have to say about that. They would probably still be in court over it.

      Look folks, the UWS has been changing since Broadway was a dirt road lined with farms. In the post WW2 era it was Jewish- professionals, artists and teachers. Now it is the home of more upper middle class families who can afford nice apartments with river views filled with amenities. They are not all “foreign money launderers and wall street people” Times change and we change with them.

      • B.B. says:

        Don’t forget the gays, as they were and still are a large presence on the UWS, even going back to the “bad old days”.

        This as evidenced by the once numerous gay bars that once populated the UWS, not to mention that rather famous (or infamous) bath house at the Ansonia.

    25. Sunshine says:

      Very surprised by the negativity here. Target is a terrific store. I’m thrilled to have one on the UWS. I’ve lived here for over 20 years and don’t see how the presence of a big box seller like Target threatens our neighborhood at all. Target prices and selection are great, as is the customer service. Target stores are typically very clean and well lit too, Why should we have to pay the outrageous sums demanded by Duane Reade for simple, everyday items like vitamins, cereal, and toilet paper? Fairway used to be a solid choice for essentials, but once the family sold it and private equity took over, higher prices became the norm.

      • B.B. says:

        Duane Reade once had very sensible prices; then they were purchased by Walgreens and that was that.

        Remains to be seen what becomes of Rite Aid, but have a hunch it will go the same way. Recently prices for milk and other items have increased.

      • Lurker says:

        Target also donates a lot of money to arts and education. I could think of worse stores to go there. I wonder if it will take away business from the nearby Bed Bath and Beyond…

    26. B.B. says:

      People have been moaning about the changing UWS ever since the 1980’s

      https://books.google.com/books?id=ysUBAAAAMBAJ&pg=PA44&dq=William+Zeckendorf+Jr+upper+west+side&hl=en&sa=X&ved=0ahUKEwjtsqaR-LHeAhWKMd8KHYQ7CssQ6AEIMjAC#v=onepage&q&f=false

      They do say nostalgia is remembering the past as it never was, but rather as wished to be.

      It is worth remembering vast parts of the UWS post WWII were dirty, dangerous (remember Chop Charlie?), and even declared “blighted*.

      • David says:

        That link is to a New York Magazine issue from 1985 called the “Yupper West Side”. Spend some time to scroll back to the beginning and you’ll discover that some things never change (and some don’t). The old timers complained how they are being priced out of the neighborhood. One guy bought a duplex with roof garden for 100K. Now those were the days…

        • Sean says:

          There was a stock market crash 2 years later that put a damper on things again for a while. There was a club called the China Club on Broadway which opened in 1985 and lasted until 1987 when it moved to Times Square. The neighborhood was gentrifying again and the noise was too much. It didn’t help that someone got shot on W77.

        • B.B. says:

          Read entire issue some time ago, quite interesting. One did feel rather sad for many of the middle-aged and other persons being forced out of their brownstone/townhouse apartments because owners were turning the place back into a single family residence.

    27. Buh-Bye says:

      Don’t like Target? Don’t shop there! Don’t like what the UWS has turned into? Move!

    28. robert says:

      FYI Here is just ONE example of what is considered the UWS boundaries

      The Upper West Side, sometimes abbreviated UWS, is a neighborhood in the borough of Manhattan, New York City, that lies between Central Park and the Hudson River and between West 59th Street and West 110th Street.
      Upper West Side – Wikipedia
      https://en.wikipedia.org/wiki/Upper_West_Side

      • B.B. says:

        Yes, there is that, but what of it?

        UES runs from 59th to 96th, going from Fifth to York or East End, yet there are marked differences between various neighborhoods/sections.

        Lincoln Square/Columbus Circle area has long has more in common with Hell’s Kitchen/Mid-town than the rich heartland of “brownstone” UWS of the high sixties and certainly above 72nd.

        As already stated area was called San Juan Hill and inhabited mostly by African Americans and others the elite of NYC deemed “undeserialbe”, with the area largely being a slum.

        It was *again* the slum clearance efforts that resulted in much of the zoning which gave us Lincoln Center and the surrounding high rise buildings.

        West Side Rag has covered the evolution of Columbus Circle several times.

        https://www.westsiderag.com/2013/11/10/14-amazing-historical-images-of-columbus-circle

        From the above you can see how the area went from mainly low rise structures to dominantly high rises.

        More can be seen here: http://www.andrewcusack.com/2006/columbus-circle-and-the-human-scale/