A Jewish nonprofit has put provocative ads up throughout the neighborhood aiming to engage Jewish people who may have lost interest in the religion.
JewBelong has ads that say things like “So you eat bacon. God has other things to worry about.” But the one that clearly caught the vandal’s attention says “Even if you think kugel is an exercise for your vagina…JewBelong.”
The words “for your vagina” were painted over on an ad placed on a phone booth at 87th and Broadway sometime in the past week, according to Joeanna Sayler, who sent in the the photos above and below.
The ads have also received some criticism on the Upper East Side, where locals protested to the local business improvement district, according to a New York Post article from earlier this month. But others appreciated them. “If the ads get someone to stop and take just 10 seconds to think about being Jewish, then it’s a victory,” says Rabbi Chaim Steinmetz, of the Upper East Side’s Congregation Kehilath Jeshurun.