One West End Avenue.
The Upper West Side is getting a new supermarket, but it may not be close enough to the markets that have closed to fill the gap.
Morton Williams is set to open on the ground floor of One West End Avenue at 59th Street and West End Avenue. One West End is part of the five-building Riverside Center development that stretches from 59th to 61st Street between West End and Riverside Park.
The Upper West Side has lost several supermarkets in the past couple of years, including a Key Food at 90th and Amsterdam and a West Side Market at 77th and Broadway.
“The first gourmet supermarket to come to this Waterline Square area, it will have 21,400 square feet of selling space on the ground floor and 8,000 square feet for storage on the lower level,” the Post reported.
It will also have other amenities, according to the Post.
“We will provide substantial seating [both indoors and out] as well as a wine and beer bar on premises,” said Avi Kaner, a former Booz Allen principal who is co-owner of Morton Williams. “After a long day of work, people will have a place to gather.”
They may also be able to sip and shop.
The grocer has a chef on premises and offers plenty of grab-and-go foods and other fare targeted to the busy New York lifestyle. This neighborhood’s location will also have an extensive array of kosher foods.
It’s expected to open in summer 2018.
Supermarket to the SWELLS
Re: “Supermarket to the SWELLS”
You mean like “the Swells” in this 1927 classic by Rodgers & Hart:
“Thou swell, thou witty, thou sweet, thou grand….” (“A Connecticut Yankee”)
Maybe “the SWELLS” want a supermarket that is always clean, well-stocked, well-managed, AND open 24 hours, as are the Morton Williams on 9th Ave/W.59th. and on W. 57th between 6th and 7th.
Sounds SWELL, don’t it?
No, I think he is referencing We’re A Couple of Swells performed by Fred Astaire and Judy Garland in Easter Parade. Anyway the co-owner has a target customer and it is the older people who shopped at WSM. He wants someone to hang out there after work. Half of the UWS is in bed by then.
Nope a “gourmet supermarket” on 59th/11th Ave is not going to help the plight of the UWS (is that even the UWS or Hell’s Kitchen?). I was over on the East Side yesterday and could not help notice that even the new buildings on First Avenue in the 80’s had Key Food and C-Town. Is the commercial real estate that much more valuable on this side of the island that a midrange (normal) market cannot economically survive?
I completely agree with Glen. We need more affordable grocery stores on the upper west side.
To go with ‘affordable housing’?
With similar financing mechanics?
This is good news for those of us living in the 50s and 60s (streets, not years). Since I’ve been living here we’ve lost a Gristedes/Food Emporium at 63rd & West End and a Food Emporium at 68th & Broadway. Not to mention the markets lost in the 70s.
I wonder how the Morton Williams will impact the Western Beef at 62nd & West End, only a couple of short blocks away. I stopped shopping at the Western Beef because of the inefficient and time-consuming checkout. Hopefully Morton Williams will do better, maybe with self-checkout lanes.
This is a ridiculous post with misleading heading. As far as I know 59th St. Is not the Upper Westside. Incredibly we are suffering without any store to buy groceries and word is that Fairway is also closing soon. If I had extra dollars I would open a supermarket in the 80’s!
NO WAY!
Not so fast there. Fairway owns a portion of the space.
Can we get a decent supermarket around Broadway/high 80s? The 1980s called and they want their Gristede’s at 86th back…
That store needs to be gutted and redesigned. Why did Gristede’s allow a prime location to fall into such disrepair?
HAHAHA, SN. Ain’t that the truth!
Unfortunately, Gristedes on 86 & Broadway never closed. Just hope it will. Hugely overpriced, inefficient, dirty, badly managed, with sub-par quality of everything but 2x the price of anywhere else.
W 59 St & Westend Ave is almost more midtown than upper westside.
I hear Trader Joe will be opening up on Columbus Ave. between W. 92 & W. 93 St. soon. That’s a very few blocks from my house. That’s a welcome relief because my nearby supermarkets had all closed; Key food on W. 90 St & Amsterdam, Food Emporium on W 90 St & Broadway, Gristedes on W 96 & Broadway, Westside Market on W 77 St & Broadway.
!. I wonder why thee are so many people that comment that seem forever angry? I have weekly meetings on the East Side andALWAYS stop and shop at Morton Williams on Madison. They have an excellent selection, polite employees and reasonable prices, at least less expensive than D’agostinos which I do try to avoid if possible Although it isfar away, I use Fairway whenever possible. But they have a market on 86th St. on the east side which is staying open I have never found it pleasant to shop st Gristeede’s. Badly organized, dirty and unpleasant cashiers. ,
We do need Trader Joe’s as fast as possible. Marnie’s on 94th St and Key on 86th and Amsterdam are currently our best options unless one wants to go o 94th and Columbus for Whole Foods. All Makets seem to congregate in the seventies and nineties. Tough on those of us who live in the eighties.
Of top of head. The ‘gentrification’ bubble is evidence the UWS once a demo stronghold is UNrepresented by its “elected” Albany/Washington representatives. Instead bought and paid for by big $ corporate mafia / KStreet donors, they choose to chase Russian phantoms to account for what their corporatist connivance has cost them in terms of votes. Yet ‘proudly’ continue to tread water issuing ‘newsletters’ of their visits to soup kitchens, Lgbt rallies, etc. as people are lving int eh streets, record number of empty storefronts from closings. This is not ‘the market forces’ operating but politicians caving in to the ‘market’ operators, $ ie corporate donor payola. As per this ‘supermarket’ is in reality a prepared food deli/fast food money hole for actual middle class neighborhood shoppers. On your way home, you’ll pay 100% mark up for food stuffs ie 2.5 for a QUART of milk. Fairway CANNOT leave UWS it is a remaining ‘lifeline’ our reps should be affording tax breaks/subsidies, what ever it takes, if necessary.
What IS that faint howling sound ??
Oh, it’s the moans, cries, and “geshries” made by the ghosts of your former Language Arts teachers after reading, or trying to read, the above.
Morton Williams has offered wine an spirits online for over a year. Prices are NOT comparable with local stores, even above Whole Foods! Lotsa luck.
Trader Joe’s is definitely coming to 93rd and Columbus Avenue during March. Can’t wait…I am on 94th and Columbus…72nd Street will no longer see me.
59th Street is barely the Upper West Side; this market will do little to fill the void left by West Side Market and other closures. Fairway has always been stressful and chaotic, but now that WSM is gone it is downright unbearable. Fingers crossed that West Side Market will find a new space in the 70s or 80s and reopen soon!
The west side needs a shop rite or real supermarket to fill the gap. Fairway is a hornets nest and Trader Joe doesn’t quite make it except for frozen packaged food. When will we get a real supermarket with access to everyone?
Hurray!!!! Finally an alternative to the depressing Western Beef This is an area sorely in need of services (other than nail salons and pet shops)
Western Beef has a great location but management just doesn’t care about cleanliness or service