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NEW SHAKE SHACK CALLED AN ‘AFFRONT’ TO LOCAL ARCHITECTURE, BUT STILL WINS APPROVAL

May 31, 2017 | 6:52 PM
in FOOD, NEWS, OPEN/CLOSED
36


A rendering of the new Shake Shack presented to the LPC.

The Landmarks Preservation Commission approved a proposal by Shake Shack to change the storefront for its upcoming location at 116th and Broadway, even though some historic preservationists think the design is an “affront” to the area, according to New York Yimby.

The new Shake Shack is opening in a former Ollie’s Noodle restaurant at 2957 Broadway. The area was recently declared to be an historic district, so Shake Shack had to take the design before the LPC. The chain wants to add Shake Shack signs and small neon green burgers to the facade.

But the Historic Districts Council, which does advocacy regarding landmarked buildings, wasn’t impressed. “Obstructing the masonry piers of this building with a sign for a hamburger restaurant is an affront to its elegant architectural design. Instead, our committee would like to see signage fit within the storefront bays, even if the signage is obstructed.” said Patrick Waldo according to Yimby. “Additionally, our committee finds the wood paneling on the sign to be inappropriate for this building.”

The commission nonetheless gave the project the go-ahead, with one member saying “Compared to Ollie’s, this is subtle.”

See more images at Yimby.

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36 Comments
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nycityny
nycityny
6 years ago

Wow, 116th & Broadway. That location comes with a nonstop supply of Columbia students. That store will make a fortune.

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Reply
92nd Street
92nd Street
6 years ago

LPC to the rescue!
I would have thought that Danny Meyer would better understand the nuance of placing his Fastfood Joint in a Historic District.

0
Reply
ls
ls
6 years ago

Shake Shack’s popularity in NYC is really interesting. Have been to Shake Shacks in several other U.S. cities – and they are empty…

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Reply
Stuart
Stuart
6 years ago
Reply to  ls

It’s the same thing with Chick-fil-A – big lines for a chicken place that’s usually in shopping mall’s food court.

There are currently 10 Shake Shack locations in Manhattan. When does the market become oversaturated?

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Reply
Lets-be-honest
Lets-be-honest
6 years ago
Reply to  Stuart

Ask Starbucks.

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Reply
John
John
6 years ago

I don’t understand the Shake Shack phenom…. The burgers are good…. Not worth waiting on line for! Not worth standing to eat! There are plenty of good burgers to be had in restaurants where you can sit down, be waited on and eat in a timely manner! WTF…….

1
Reply
josh
josh
6 years ago

Shake Shack is the Magnolia Cupcakes of the burger world. Overhyped and average, but they make a fortune!! Columbia students will flock to this place.

1
Reply
Mark Moore
Mark Moore
6 years ago

It’s just a burger for crying out loud.

0
Reply
Cyrus
Cyrus
6 years ago
Reply to  Mark Moore

Yes. Yes, that’s right. Shake Shack sells burgers.

0
Reply
Carlos
Carlos
6 years ago

I like Shake Shack. But I would not wait in line for one. New Yorkers like to wait in lines – they think it is proof that they are doing something important. The rest of the country thinks we are idiots.

If I sent my child to Columbia and they were routinely waiting in long lines for Shake Shack and paying Shake Shack prices for meals, I would not be very happy.

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Reply
Margaret
Margaret
6 years ago
Reply to  Carlos

Enh, I tend to think it’s tourists who are standing on line for onetime local neighborhood spots. Shake Shack, Levain, Sarabeth’s… in my experience the reality is there’s a guidebook on every other table.

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Reply
K8
K8
6 years ago
Reply to  Carlos

Shake Shack prices would be lower than Columbia dining hall prices! I also remember long lines at the dining hall. Let them eat burgers.

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Reply
Mark
Mark
6 years ago
Reply to  Carlos

I don’t really agree. Are New Yorkers the ones waiting on line at Shake Shack?
Are New Yorkers waiting at the TKTs booth in Times Square?
I’m pretty sure that New Yorkers generally know how to avoid the lines (buy Levain cookies in the morning, go to another TKTs location or join TDF, etc).

0
Reply
Carlos
Carlos
6 years ago
Reply to  Mark

A lot of it is tourists but a lot of it is also natives. All of the Chipotles near my office have long lines of business people. I just saw a crowd of locals waiting for a sample sale. Upper West Siders wait in line to get into toddler classes at the JCC. It is part of the culture.

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Reply
kirbiemom
kirbiemom
6 years ago
Reply to  Mark

I know of another way to avoid Levain lines – go to the one on Frederick Douglass Blvd and 116th Street instead of the one on 74th Street! Same cookies.

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Reply
Sherman
Sherman
6 years ago

SS is opening all over the place and every time I walk by one it is packed.

Yet, the stock doesn’t move.

Strange.

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Reply
Alta
Alta
6 years ago

Given the number of empty storefronts on the UWS right now, I think anything is progress. This could otherwise end up like the Metro Theater space.

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Reply
Spence Halperin
Spence Halperin
6 years ago

I miss the old Chock Full O’Nuts.

0
Reply
Bruce Bernstein
Bruce Bernstein
6 years ago
Reply to  Spence Halperin

when i was at Columbia in the early 70s, that corner site was a Chock Full ‘o Nuts.

and does anyone remember Ta-Kome Market? i loved their meatball heroes.

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Reply
Bill
Bill
6 years ago
Reply to  Spence Halperin

The nutted cheese sandwich … mmmmmm.

0
Reply
joe
joe
6 years ago
Reply to  Spence Halperin

First on the books job was in Chock on 86th & Bway in late 70’s…used to work after school

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Reply
grandmasterbeta
grandmasterbeta
6 years ago

Like the hanging ducks at Ollie’s were so glamorous. Hey, it’s a good burger place, good location, and hopefully will be popular. One less empty story. (although I prefer 5 guys)

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Reply
GG
GG
6 years ago

Just open a Chick-fil-A on the UWS already….please!!!

Who do we need to talk to in order to make this happen??

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Reply
grandmasterbeta
grandmasterbeta
6 years ago
Reply to  GG

Shakeshack is at least a NY based chain. I wouldn’t feed a dog chic-fil-a. Why not just go to TGI Fridays or Applebee’s with the rest of the tourists, ya rube!

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Reply
Mark
Mark
6 years ago
Reply to  GG

So buy a franchise.
If you want it so much, make it happen. Stop whining already.

0
Reply
Justina
Justina
6 years ago

The UWS has lost its heart and soul. It was so awesome until the early 2000’s…then it just started to lose its unique character.

0
Reply
francis
francis
6 years ago

The Ollie’s that preceded it wasn’t exactly Monticello.

0
Reply
Barbara
Barbara
6 years ago

I”m more worried about the Extel monstrosity at 96thnStreet.

0
Reply
Robert Levit
Robert Levit
6 years ago

Bring back “Chuck full of Nuts”.

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Reply
Sean
Sean
6 years ago
Reply to  Robert Levit

And the Bagel Nosh!

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Reply
Cat
Cat
6 years ago
Reply to  Robert Levit

I vaguely remember one on the UES. Was it a coffee shop?

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Reply
Fran
Fran
6 years ago

In terms of Shake Shack, the REAL issue is not the architecture, it IS JUNK FOOD. Very little vitamins
and minerals but huge calories Empty calories.
Too bad. People just do not want to know. It’s like smoking.
Would hope to see a quality vegetarian restaurant instead
of another bad food place.

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Reply
ursus arctos
ursus arctos
6 years ago

The Yimby piece that is linked is quite interesting.

It has a number of historical photos of the building (including one of the Chock Full from 1966), as well as a reprint of a Times article from 1995.

There are also a number of photos of Ollie’s that tend to confirm the LPC member’s view that the Shake Shack signage is relatively subtle.

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Reply
TWIEB
TWIEB
6 years ago

It becomes more and more difficult to take the “Landmarks” Preservation Council seriously when they oppose businesses like this in this manner. They sound like opposition merely for the sake of opposition. Voices like Patrick Waldo’s are just pretentiously obstructionist.

And this is a problem. We need entities like the LPC to maintain their credibility and save their capital for cases when their input is legitimate. When they oppose EVERYTHING for ANY reason, it becomes impossible to side with them on ANYTHING EVER.

Things change. Neighborhoods evolve. Thus will it ever be.

0
Reply
Sean
Sean
6 years ago

Gorgeous!

0
Reply
Nyer
Nyer
6 years ago

When I was a student at Barnard, that location was a Chock Full O Nuts.

0
Reply

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