The Landmarks Preservation Commission approved a proposal by Shake Shack to change the storefront for its upcoming location at 116th and Broadway, even though some historic preservationists think the design is an “affront” to the area, according to New York Yimby.
The new Shake Shack is opening in a former Ollie’s Noodle restaurant at 2957 Broadway. The area was recently declared to be an historic district, so Shake Shack had to take the design before the LPC. The chain wants to add Shake Shack signs and small neon green burgers to the facade.
But the Historic Districts Council, which does advocacy regarding landmarked buildings, wasn’t impressed. “Obstructing the masonry piers of this building with a sign for a hamburger restaurant is an affront to its elegant architectural design. Instead, our committee would like to see signage fit within the storefront bays, even if the signage is obstructed.” said Patrick Waldo according to Yimby. “Additionally, our committee finds the wood paneling on the sign to be inappropriate for this building.”
The commission nonetheless gave the project the go-ahead, with one member saying “Compared to Ollie’s, this is subtle.”
See more images at Yimby.