Lowe’s has finally put up its sign above the doorway of its new store on the corner of 68th street and Broadway, and the inside is stocked. The company says it will open its doors to the public on Monday, August 10, with a grand opening scheduled for September. (Update: the store now says it will open the week of August 17.)
The new store, at about 30,000 square feet, is much smaller than a traditional Lowe’s big box, but the company plans to entice urban consumers with a new style of store. The stores have less merchandise than your average suburban Lowe’s but they target the most pressing needs for contractors and consumers. A Bloomberg reporter called it “a mashup of a neighborhood hardware store and a remodeling studio crafted for connected urbanites.”
“Take the entrance, where a large touch screen shows home-improvement clips from the Vine video-sharing network. If shoppers want to see that day’s deals, a number is displayed for them to text. Customers then walk through eight small departments. Near the front is organization and storage, with moving boxes and ceiling bike racks — city essentials.
The seasonal area is dedicated to spicing up balconies. There’s a kitchen set that could fit into a tiny studio apartment, complete with an 18-inch dishwasher. And because people may be on their lunch break or in a rush after work, half a dozen employees will stand by with mobile checkout devices, providing a faster alternative to cash registers.”
With touch screens throughout the store, people can browse the entire inventory or grab one of the dozen or so models in the showroom.
The Upper West Side has fantastic small hardware stores, including Gartner’s on 72nd and Beacon Paint & Hardware near 78th, which could be impacted. But given the mix of products, this store might end up being more competition for the Gracious Home just one block away.
Photos by Mikey Schall.