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BOOK CULTURE CHANNELS MEG RYAN AS IT PREPARES TO OPEN NEW STORE

August 17, 2014 | 5:11 PM - Updated on August 18, 2014 | 10:50 PM
in NEWS, OPEN/CLOSED
13

book culture3

Imagine turning back the clock 20 years to a time when small businesses still thrived on the Upper West Side, people read books printed on paper, and your computer said “You’ve Got Mail” when someone emailed you.

Book Culture is doing just that with a new sign in the store window it plans to take over on Columbus Avenue between 81st and 82nd street.

The sign says:

“Dear New York,

You’ve Got Mail

…Again.

20 years ago, an independent bookstore was forced from this space by a retail giant, which many  say partly inspired the movie You’ve Got Mail, starring meg Ryan and Tom Hanks. This fall, the story continues…”

Endicott BookmarkThe bookstore forced out of 20 years ago was Endicott Booksellers, which closed in 1995, and the retail giant is Barnes & Noble. The New Yorker visited Endicott when it was about to close:

“There are three words for why we’re going under, and the words are ‘Barnes & Noble,’” the owner of Endicott for the past fourteen years, Encarnita Quinlan, said. According to Quinlan, the advent two years ago of the Barnes & Noble “superstore” a couple of blocks west, on Broadway, wiped out a pattern of steady growth at Endicott and cut her sales by as much as forty per cent. “The neighborhood is now filled with Filene’s Basement, Today’s Man, Barnes & Noble,” Stuart Bernstein, Quinlan’s buyer, said. “Soon it will be like the shopping mall I grew up with.”

If only Nora Ephron were still alive to write You’ve Got Mail 2: You’ve Got a Tweet. (Okay, that was weak. If you can think of a better sequel title, let us know in the comments.)

One more fun fact: The Shop Around the Corner from You’ve Got Mail is now a laundromat.

book culture closeup

Thanks to Emily Baer for the photos of Book Culture, and Ittai for the Endicott boomark.

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13 Comments
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Howard Freeman
Howard Freeman
9 years ago

Sequel: “You’ve Got Mail 2: Dawn of The Amazon Drones.”

0
Reply
Andrew Matthew
Andrew Matthew
9 years ago

Sequel: “You’ve Got Mail 2: About Twenty Years Latter

0
Reply
WhatsUpDuck
WhatsUpDuck
9 years ago

Title:
“You’ve Got Mail, *Too*: The Divorce Papers”

0
Reply
Bruce Bernstein
Bruce Bernstein
9 years ago

“You’ve Got Mail 2: B&N is Out of Business and The Dog Died”

0
Reply
WhatsUpDuck
WhatsUpDuck
9 years ago
Reply to  Bruce Bernstein

Bruce Bernstein for the win!

0
Reply
mjb
mjb
9 years ago

Barnes and Noble was not the reason for the orginal bookstore to go out of business, it was that people in the neighborhood chose to shop there and not continue to shop at the small store. If you want to support local, small business, you have to be prepared to spend your money at them and not in the chain stores.

0
Reply
webot
webot
9 years ago
Reply to  mjb

so true MJB.

consider what happened to B & N by the internet. I recall the cries when the 66th street Barnes and Noble closed. As if the same folks didn’t call them the evil empire only a decade before.

That said, best of luck on the new venture!

hopefully they will find their niche.

0
Reply
ScooterStan
ScooterStan
9 years ago

Re: ““There are three words for why we’re going under, and the words are ‘Barnes & Noble,’”

That’s only TWO words!

The “&” symbol (ampersand) is NOT a word.

0
Reply
Eddie
Eddie
9 years ago

You’ve Got Mail 2: Electric Boogaloo

0
Reply
Debbie
Debbie
9 years ago

It is a dry cleaner!

0
Reply
Amelia
Amelia
9 years ago

Couple of reasons the Endicott might have closed (besides Barnes & Noble) were an unfriendly group of sales personnel, an awful, though attractive, use of space, and no real connect to the community. In fact the arrival of Barnes & Noble was exciting in many ways. Hope the new bookstore will be a nicer place to visit.

0
Reply
Stuart
Stuart
9 years ago

I don’t remember the Today’s Man store. Did it really ruin the neighborhood?

0
Reply
Derek Milman
Derek Milman
9 years ago

Now of course Barnes & Noble was considered the underdog.

0
Reply

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