When you make products like spreadsheet-program Excel, it’s hard to seem “cool.” But Microsoft is trying, and now it’s even got an Apple-like mini-store with genius-types walking around in identical red and blue t-shirts.
The new pop-up shop is on the ground floor of the Time Warner Center near the 60th Street entrance. Customers can try out Microsoft’s Surface tablet, which runs its new Windows 8 operating software. They can also play with Windows 8 on some more traditional laptops. The store will likely be open until February, or maybe March, employees said.