Children Can ‘Shop’ for a Brand-New, Back-to-School Outfit at a Free Store Starting Sunday

Come get hats and more!

Every August since 2015, the National Council of Jewish Women of NY, an UWS-based service and advocacy organization founded in 1893, has transformed its building at 241 West 72nd Street (Broadway and WEA) into a “Back 2 School Store” where children can choose a brand-new outfit — shirt, pants, parka, sneakers, underwear, socks, and shoes — as well as receive a backpack to fill with school supplies, all for free! Every child is assigned a volunteer personal shopper who helps them navigate the racks and racks of clothing and supplies.

Last year, COVID-19 caused the cancellation of in-person shopping at the Back 2 School Store, but this year, it is back in a hybrid form. Families can choose to receive pre-filled backpacks, or come to the Store for an in-person shopping experience spread out over four days: Sunday, August 1 at 8 AM to Wednesday, August 4 at 5 PM.

While the children shop, parents can explore a Resource Center, where representatives from public and private agencies will be on hand to inform them about resources available in the community to support their family’s health, learning, and growth.

All participating children meet specific eligibility criteria and have been pre-registered for participation in the Back 2 School Store through NCJW NY’s community-based agency partners.

To get a good sense of how NCJW NY’s Back 2 School Store works, watch the video below. If you would like to donate to this cause, click here.

NEWS | 7 comments | permalink
    1. Lisa says:

      This looks like so much fun for kids. I never got to pick out my own stuff growing up. Well done National Council of Jewish Women 🙂

    2. Patricia Gilman says:

      I would be interested in volunteering next year if someone wants to put my info in a file.

    3. susan b says:

      i am proud to be a member of this estimable and venerable organization! what a wonderful way to make kids and their parents feel supported. what kid doesn’t want to look their best and be equipped as the new school year begins!

    4. Lorraine says:

      Brought happy tears to my eyes. Bravo, Bravo, bravo

    5. Burtnor says:

      Bravo, NCJW! Great work, great video. Glad to hear about good people and good news.

    6. kat says:

      What a terrific video! Heartfelt thanks to all concerned. Beautiful volunteers….

    7. Harriet Geller says:

      Sounds like lots of fun for the kids , as well as the volunteers!
      It’s a memorable experience for everyone involved,
      Keep up the good work and have lots of FUN!