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Town Shop Closes Temporarily Except for ‘Bra Emergencies’; Online Discounts for West Side Rag Readers

March 16, 2020 | 5:09 PM
in ABSURDITY, NEWS
11

The Town Shop, the bra and clothing store on Broadway between 81st and 82nd, has closed its doors temporarily to help slow the spread of the coronavirus. A sign on the shop’s door notifies customers that they can always use the website for a “bra emergency.”

Mindy, who sent the photo above, told us she was “not sure what constitutes a bra emergency” but thought that overall it was an “uplifting message.”

Town Shop was founded in 1888 and it’s been on Broadway since 1936.

Danny Koch, Town Shop’s fourth-generation owner, told us that they’re offering 20% off of online sales at TownShop.com if you use the code westsiderag. It’s time to support the neighborhood and support yourself!

Laytner’s Linen, another longtime local spot located next door to Town Shop, has also closed temporarily. Support them at laytners.com or call 212-724-1987 ext. 116.

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11 Comments
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Young Sally
Young Sally
3 years ago

Oh dear — Town Shop is the only Level I Bra Trauma Center in the area….and I’m in a house with a bloodhound who’s taken to eating underwires.

0
Reply
UWSHebrew
UWSHebrew
3 years ago

In all seriousness, what is a bra emergency?

0
Reply
Carlos
Carlos
3 years ago
Reply to  UWSHebrew

Not sure if this rises to the level of an “emergency,” but perhaps a young lady being raised by a single dad with no knowledge of bras hitting puberty and needing help purchasing her first bra?

0
Reply
Bruce Stark
Bruce Stark
3 years ago

Hang in Danny.

0
Reply
kluther
kluther
3 years ago

a little levity is always appreciated!

0
Reply
Elsie DeKupp
Elsie DeKupp
3 years ago

What an uplifting message.

0
Reply
Townshopper
Townshopper
3 years ago

Bra emergency! Did I read this right or am I already in my cups?

0
Reply
Mark D. Friedman
Mark D. Friedman
3 years ago

Danny. You’re the best! This too shall pass!! Hopefully quickly.

0
Reply
Filatura
Filatura
3 years ago

“An uplifting message.” I love it! Sly humor for unfunny times; thanks, Mindy.

0
Reply
Judy
Judy
3 years ago

The right bra could help “flatten the curve”!!

0
Reply
Joan
Joan
3 years ago

C’mon. Confess. Confined to home for days, who doesn’t do without the bra on occasion (or lack of social occasion)? Few emergencies expected.

0
Reply

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