By Andrea Sachs
I have two grand passions: politics and music.
I pride myself on keeping up-to-speed on all matters electoral. As the consummate political junkie, these are my glory days.
Likewise, I’ve always loved listening to music and following the lives of the musically exciting. I grew up in Detroit, after all, Motown, where all the legends came to play. I saw Jimi Hendrix in his prime!
But I won’t lie to you. When it comes to contemporary pop music, I’m not quite caught up. In fact, I’ve been living in a Boomer bubble for years. Truth be told, many of my musical faves are headlining the obituary pages these days.
My two enthusiasms collided last Tuesday night with a flash of long-overdue insight. I was hosting a presidential-debate party on West 72nd Street. Moments after the candidates left the stage, lines of type sped across the bottom of the screen announcing that pop superstar Taylor Swift had just endorsed Kamala Harris. “I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them,” Swift declared In an Instagram post. My guests were transfixed. The TV anchors went wild. I was left with the question, Why don’t I know more about Taylor Swift?
As a childless cat lady, I don’t have offspring to propel me into this decade. So, I did the next best thing: I enlisted a neighbor, a savvy nine-year-old Upper West Sider, to give me a Taylor Swift tutorial. Miranda (a pseudonym at the request of her parents), told me that she had learned about Swift “in the beginning of second grade” from a friend. Confidently, she rattled off the elementary-school version of the singer’s vita: “Taylor has written 256 songs. She grew up on a Christmas tree farm in Pennsylvania. She’s a singer because her grandmother was an opera singer who sang to Taylor when she was little.” Miranda’s favorite song? “Message in a Bottle.”
My nine-year-old tutor proudly announced, “I have a 14-hour-long playlist on Spotify that’s all Taylor Swift songs. I listen to it on car rides to keep me from getting nauseous.” Like many other pint-sized UWS Swifties, she possesses treasured items of merch like a Taylor Swift hoodie and poster, and wears bracelets that say TAYLOR on them. “I want more!” she said with youthful consumer enthusiasm.
Swift’s election endorsement is nowhere on Miranda’s radar. While UWS-kids are typically wise beyond their years, Miranda is much too young to care about voting. She knows plenty about Swift’s boyfriend, though. “His name is Travis Kelce, and he’s a football player for the Kansas City Chiefs,” she said.
Miranda confided that she would love to go to a Taylor Swift concert, “100 percent…110 percent!” But tickets are so expensive, she said, “every time I ask my dad, he says I can either go to a concert or go to college.”
I discovered in the following days that a Martian landing on the White House lawn wouldn’t have gotten more attention in the press than Swift’s endorsement. It had already led more than 400,000 Swifties to visit Vote.gov to learn how to register to vote. The superstar’s bank account is also part of her story: Bloomberg and Forbes place Swift’s personal net worth at an estimated $1.1 billion. That’s a fraction of the billions of dollars she and her Eras tour have brought to countries around the world. As my bubbe would have said, this is a girl with a business head.
But what about the music? On my current list of things to do, as soon as I figure out what Spotify is, is to assemble my own Taylor Swift playlist. It’s time for me to listen in.
That said, I’m not going to be donning a Taylor Swift bracelet anytime soon. I’m going to stay in the Boomer lane and stick with the (admittedly saggy) Woodstock crowd. After all, “we are stardust, we are golden.” Anyone in the mood to streak?
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Love this! I used to find Swift’s music boring, but not anymore! Since her perfectly timed endorsement, I’m a fan. I’m a 74-year-old tween now.
I don’t know anything at all about Taylor Swift. But I know I like her a lot.
This was fun to read. Andrea, here’s an easy Taylor Swift playlist to start with: https://open.spotify.com/playlist/37i9dQZF1DX5KpP2LN299J
And I give a LOT of credit to the Swiftie community for being approachable and inclusive on all fronts. Miranda, thank you for your service (as this’ll be a useful article to share to friends/relatives/colleagues who need a Taylor 101).
Hope you get to go to a concert at some point!
What an adorable article! I am a single mom who has raised a daughter totally smitten with Taylor, even attended a concert about 12 years ago at Madison Square. This summer, my daughter, now 27, and friends bought tickets to see Taylor in Milan, Italy, because it was “cheaper” to fashion an Italian vacation built upon that ticket, than purchasing one on the USA lately. Keep going…you’re on the right track. Remember, she’s known for her clever lyrics, as opposed to a stunning voice. Her voice and performances, videos always bring a wholesome longing with a nice dash of pizzazz. Congratulations for your enlightened path.
I encourage anyone who has (or had) the slightest inclination to dismiss Taylor Swift, to watch the documentary “Miss Americana”. She is as brave and bold as any politician fighting the good fight, and years ago bravely pushed against her handlers who told her to hide her political opinions. Knowing full well her popularity might take a hit if she sided in a specific race, she suffered (but recovered) for her political stances. Her timing on her endorsement of Kamala was completely strategic. She could teach the Dems a thing or two about timing and strategy… although they seem to be finally be figuring it out!
This is adorable – love it!
Andrea, I’ve been interested in Taylor Swift ever since I saw her sing “Mean,” about a critic she didn’t much like, at the Grammys (in 2012?). You can watch it on youtube. Just Google Taylor Swift Grammys Mean. I love reading your articles on West Side Rag! Sharon K. (your former colleague and fellow Upper West Sider)
Thanks, Sharon! So nice to hear from you!
Lovely article. thank you. As a childless cat lady prone to classical music, I am now ,about to bone up on Taylor Swift too.
Our Song is from her first album and has been stuck in my head since 2009 It is the only one of he songs I legit love.
Thanks for the fun read!
Do join the favebook swifty over fiftygroup and learn more about her. You altesdy probably know some of her tines – Disney, Fifty Shades (movie) , Mean, Shake it Off….give them a try.
She’s a rich out of touch celebrity. She’s not impacted by food or energy costs. She has private security. She does what’s best for her career.
Taking a side in politics is probably not best for her career.
Right, already Donald Trump has tweeted, I HATE TAYLOR SWIFT
She donated thousands of $$$ during the pandemic and continues to donate to food banks in the US as well as internationally. Why the animosity?
I prefer Veronica Swift.
Andrea, where can I find “Miranda” to be added to her Swiftie tutorial student list? I know much more about Joni and James (a Taylor of another generation) than Taylor (of this one) and I want to change that! Kudos for a very entertaining article which many of us can relate to.
Gail, if it helps, Taylor Swift was actually named after James Taylor. I was completely unfamiliar with her before the pandemic, but her two albums “folklore” and “evermore” got me through that nasty time. I’d recommend starting with them, particularly given your love of Joni and James.
Great article.. I’m a baby boomer Swifty fan too. She’s an amazing entertainer who is a great role model for the young generation.
The Dick Cheney endorsement isn’t drumming up this level of excitement —btw latest polling shows Taylor didn’t move the needle
Maybe she can motivate some people to register and vote.
She has! : )
https://www.npr.org/2023/09/22/1201183160/taylor-swift-instagram-voter-registration
I’ll burst your bubble by noting the multiple news articles that say she actually hurt and 20% were swayed away from Harris because of her endorsement and majority said it made no difference—and remember just because you register someone it doesn’t mean they’ll vote the way you would like
You didn’t burst any bubble. You’re really making assumptions. I don’t understand why it bothers you that she was able to influence so many people to register to vote.
You’re assuming it bothers me—I’m merely pointing out that registering doesn’t assure the way they will vote or if they even will vote—and polling says Swift won’t make any difference
Also, Taylor Swift has always been known as a hard worker, a “non-diva” and close to her family.
https://people.com/music/all-about-taylor-swift-parents-scott-andrea-swift/
https://news.harvard.edu/gazette/story/2023/08/so-what-exactly-makes-taylor-swift-so-great/
I, too, was not familiar with Ms Swift, but she was difficult to ignore this year with all the hoopla around her concerts. When Disney+ started streaming The Eras Tour, I checked it out and I became a fan. She’s a power house! Amazing performer and storyteller. I’m not a Swifty but I am fan.
If you have Disney + start with Folklore: The Long Pond Studio Sessions. It’s a masterpiece.