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Openings and Closings: Buttercup Bake Shop, Made in New York Pizza, Reiss, Paper House, Cloud 9, Burlington

June 30, 2022 | 11:13 AM - Updated on July 1, 2022 | 11:11 AM
in FOOD, NEWS, OPEN/CLOSED
22

By Lisa Kava and Scott Etkin

Buttercup Bake Shop, a bakery known for its buttercream cupcakes, will open in late August or early September at 166 West 72nd Street between Columbus and Amsterdam Avenues. The space was formerly occupied by My Pie Pizzeria Romana. This will be the fifth location in Manhattan for the bakery, which also has two shops in midtown and two downtown. The home of the original Buttercup Bake Shop was right across the street at 141 West 72 Street. The bakery chain was founded by Jennifer Appel, who also co-founded Magnolia Bakery a few years earlier. Buttercup sells classic American desserts including various pies (such as apple crumb, coconut creme, and lemon meringue) and an assortment of cookies. 

Made in New York Pizza is opening a second Upper West Side location in mid July at 271 Amsterdam Avenue between 72nd and 73rd Streets. The space was previously occupied by Joe’s Coffee. Made in New York Pizza is currently at 421 Amsterdam Avenue at 80th Street (that location will remain open.) The pizza place sells a variety of pies including: white spinach, buffalo chicken, vodka, veggie, and gluten free pizza. 

Reiss, a London-based clothing company which sells “modern menswear, womenswear, accessories, and childrenswear that transcend time and trends,” according to the website, closed the Upper West Side store at 197-199 Columbus Avenue (69th Street). The last day was June 27th. The sign in the window says, “After years of being part of the Upper West Side community it is with a heavy heart that Reiss will be closing this location permanently.” Other Reiss stores can be found in Manhattan on Madison Avenue, Bloomingdale’s (59th Street and Soho), Bleecker Street, and West Broadway. (Thanks to Emily and Upper West Sider for the tips.)

Paper House, the long-time stationery shop that sells “party and paper goods, seasonal decorations and costumes” will be moving on July 1st  to 285 Amsterdam Avenue between 73rd and 74th Street, just a block away from its current location. Paper House opened in 1976. In 2019 the WSR covered the way the shop’s landlord tried to find a new tenant at a higher rent, but, ultimately, stayed with Paper House. The former occupant of 285 Amsterdam was Wild Daisy, a floral shop. We have reports that a dentist will be moving into Paper House’s former location. (Thanks to Lese and Bob for the tips.)

Cloud 9, a smoke shop selling CBD, kratom and vape cigarettes, has opened on Columbus Avenue between 70th and 71st Street. The small space used to be The Mobile Shop, which did cell phone repairs. 

Burlington, a retail discount department store, formerly known as Burlington Coat Factory, is moving into the space at 808 Columbus Avenue (100th Street). The previous tenant was MIchael’s, the art supply store. Burlington carries men’s, women’s, and children’s clothing, footwear, accessories, home goods, cosmetics, toys, gifts, and, of course, coats. WSR has reached out to Burlington to get an expected opening date. We will update when we have more information. (Thanks to Elizabeth for the tip.)

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Peter
Peter
1 month ago

So excited about Cloud9. My life is incomplete without a 10th CBD-cratom-vape shop in a 4 block radius.

28
Reply
Yael
Yael
1 month ago
Reply to  Peter

You should try this really great beverage called Cloud Water – it’s a cbd infused sparkling beverage.

https://www.cloudwaterbrands.com/

2
Reply
min
min
1 month ago
Reply to  Peter

Check out the LES and East Village – even more shops 🙁

0
Reply
s g
s g
1 month ago
Reply to  min

Very different neighborhoods, so the comparison doesn’t make sense

0
Reply
Madd Donna
Madd Donna
1 month ago

A dentist (one dentist) is taking over the Paper House space?? But it’s a store front and quite a big one. Beyond depressing. At least walking by Paper House brightened up the block. What kind of window shopping could one do at a dentist’s office??

6
Reply
72RSD
72RSD
1 month ago

The proliferation of CBD shops is the ultimate “you can’t always get what you want, but you might get what you need” to those of us who complained for about all the national bank chains gobbling up retail.

Well, we have fewer bank chains and more non-chain retail…but it’s all independent shops trying to get you high!

3
Reply
Trish
Trish
1 month ago

When I saw Made in NY in the headline I feared the worst! Glad to hear they’re opening a second location.

2
Reply
SadforUWS
SadforUWS
1 month ago
Reply to  Trish

Best square slice in the city. The red pepper and onion square slice is a masterpiece.

2
Reply
UWS Dad
UWS Dad
1 month ago
Reply to  Trish

When I saw Made in NY in the headline I hoped for the best! Sad to hear they’re opening a second location. 😉

1
Reply
NYC4ME
NYC4ME
1 month ago

Awwrrr…sad that Michael’s is gone. ’twas always a fun-to-browse place with its hard-to-find arts-and-crafts supplies, dried flowers, “chotchskeez” and even tasty treats.
Besides, it also offered a brief taste of suburban strip-mall shopping, without having to actually BE in suburbia!

2
Reply
UWS Dad
UWS Dad
1 month ago

WSR – surely the original Buttercup Bake Shop didn’t close in 2000? Is this a typo or has the COVID time contraction been even more severe than I realized?

1
Reply
Beth
Beth
1 month ago
Reply to  UWS Dad

Agree – can’t be. I moved to the neighborhood in 2001 and went to Buttercup for years after that. Maybe 2010? Happy about it coming back!

0
Reply
West Side Rag
Author
West Side Rag
1 month ago
Reply to  Beth

Sorry, it was 1999 that Buttercup opened, not closed.

0
Reply
janis
janis
1 month ago

I can’t believe that these vape shops will stay open very long. They opened one in our building and there’s never a soul inside.

2
Reply
woodcider
woodcider
1 month ago

Glad to see Burlington open here. It’s been hard keeping these large format store open recently. Plus who doesn’t want a reasonably priced clothing store?

1
Reply
nycityny
nycityny
1 month ago

The UWS is about to become the Sugary West Side and I’m all for it!

William Greenberg Desserts is to open in July on 73rd & Amsterdam, This is basically right around the corner from the new Buttercup Bake Shop mentioned in this article. And let’s not forget Magnolia Bakery around another corner at 69th & Columbus. So many choices to get some major calories.

1
Reply
leon
leon
1 month ago

Not a big fan of the CBD shops but the good news is that at least now people are paying taxes when buying rather than doing so on the black market (though I’m sure that still continues). So they are helping to support schools, police, social services, etc. Maybe they can raise the tax rate on this like how cigarettes have a very high rate. Then Adams won’t have to cut the budget for our schools!

3
Reply
james
james
1 month ago

and on bway 72 to 96: nothing.

0
Reply
Joanne
Joanne
1 month ago

How many cupcake/bakeries and weed shops does the UWS need? I wish we had a piano bar. The UES has at least 3. The closest one to us Don’t Tell Mama (love that place.).

0
Reply
Kayson212
Kayson212
1 month ago
Reply to  Joanne

More weed shops = more bake shops. Hasn’t anyone figured out why?

0
Reply
Tom
Tom
1 month ago

I don’t do weed. I do do coffee. Joe’s had good coffee.

0
Reply
Joe
Joe
1 month ago

All the restaurants, stores, clothing stores, gift shops gone. Just smoke and weed shops moving in.

0
Reply

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