By Gus Saltonstall
Signage for a new bar went up in recent days at the former home of Jacob’s Pickles’ Upper West Side location.
The Velvet Cowboy is slated to open at 509 Amsterdam Avenue, between West 84th and 85th streets, on September 29, according to a person outside the storefront on Monday morning who identified himself as its “bar director,” but did not provide his name.
He explained there would actually be two bars inside the space, one on a top floor called the Velvet Cowboy, and another on the ground floor. He did not provide the name of the lower-level bar.
As West Side Rag reported in January of last year, Velvet Cowboy will be operated by the same ownership group behind Jacob’s Pickles. Jacob’s Pickles moved from 509 Amsterdam Avenue to 680 Columbus Avenue, between West 93rd and 94th streets, in October 2025. The new space farther uptown is nearly twice the size of the Amsterdam Avenue storefront.
The Rag will continue to work to get more details about the incoming bar operation at 509 Amsterdam Avenue.
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That sign is making me a little dizzy before I’ve even had a drink.
Give BEOTY a chance!
E’s bar right next door must be thrilled at the news.
Oh and wow, that’s some sign!😵💫