PINKBERRY VANQUISHED IN FROYO WARS

pinkberry closed

Years later, the boy would ask him “Grandpa, were you there for the Froyo Wars?”

“Yes, little Billy, I was there.”

“What was it like?”

“Twas a long time ago, after the Cupcake Wars but before the famous Battle of French Toast. Pinkberry on Amsterdam between 79th and 80th fought valiantly, they used all the fresh-cut fruit and chocolate toppings they could muster. But the Yogurtland on the corner of 80th and Amsterdam overpowered them. No one can resist a pump-your-own fro-yo dispenser. The end was swift. It was a cold and unforgiving January and nobody in their right mind was eating fro-yo anyway.”

Thanks to Spence, Carrie, Natalia and Christine for the tips.

NEWS, OPEN/CLOSED | 20 comments | permalink
    1. Francoise says:

      Oh no! I loved Pinkberry.So delicious.

    2. Ethan says:

      Where can one enlist?

    3. Benzel Washington says:

      Wow, only 2-3 days ago I was walking by the place and got this dark and shabby vibe. There were no patrons as usual, and I thought it was only a matter of time…

    4. AndrewM says:

      There have been many Pinkberrys closing in the last week. I think the company might go bankrupt.

    5. Roz Chernesky says:

      Was impressed that Pinkberry was used as a collection centre for NY CaresDecember coat donations and could see that many took advantage of their kind offer.

    6. wendy says:

      loved them – they were by far the best of the bunch. Only issue was that you couldn’t purchase just a little bit – had to get a big cup, which was $$$.

    7. Haila says:

      Whoever has the most sugar wins.

    8. Tom D says:

      When I have to spend almost $7 for the smallest cup with extra cost add ons like Nutella, its too damn expensive.

    9. Lisa says:

      It appears that there is quite a bit of turnover once chains replace longstanding small/neighborhood/family stores/businesses.

      • Christine E says:

        Pinkberry is franchised. So in a sense it is a mom and pop too. It just has the rights to use a brand name and processes.

        • Lisa says:

          Could be. In many places in US, franchise owners are small business owners.
          But in Manhattan these days, quite a few franchises are owned by private equity groups or very wealthy (former financial services) business owners.

    10. Jean says:

      I hope Yogurtland doesn’t close. Love them, and really like being able to get just the amount I want and and the toppings I want as well.

    11. caitlin says:

      Respectfully,a bit of pontification about Pinkberry…due to the snow today, my partner’s employer let its well-paid staff to leave at 1 today and my employer at 3. We had pretty easy commutes to our Manhattan home.

      In contrast, at 3:45 Pinkberry – a non-essential service – was open on 70th Street. No customers, just low-paid employees (who likely have long commutes home). Could Pinkberry not have found any heart to close the store and allow employees to get home?

    12. Art Altman says:

      Red Mango is getting with the program and building some roll-your-own locations. I don’t think that Pinkberry ever did that.

    13. naro says:

      Impossibly high rents will make it very difficult for bussinesses to survive in Manhattan. Landlords’ greed is becoming a disease.

      • Sam says:

        For those who need a little refresher on Economics 101, specifically how a market economy works. Thank you Investopedia.

        “Supply and demand is perhaps one of the most fundamental concepts of economics and it is the backbone of a market economy.

        Demand refers to how much (quantity) of a product or service is desired by buyers. The quantity demanded is the amount of a product people are willing to buy at a certain price; the relationship between price and quantity demanded is known as the demand relationship.

        Supply represents how much the market can offer. The quantity supplied refers to the amount of a certain good producers are willing to supply when receiving a certain price.

        The correlation between price and how much of a good or service is supplied to the market is known as the supply relationship.”

      • webot says:

        In NYC, and UWS in particular:

        Rule 1: its always the landlord’s fault.

        Rule 2: See Rule number 1.

        • Sam says:

          Agreed Webot.

          Yet same people that cry about greedy landlords have no problem using the same market economy when negotiating a higher salary, bonus, or raise for THEMSELVES at their places of employment.

    14. Independent says:

      I wonder if anyone here has heard that Gene Sheppard tale of the great ice cream war.