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Yusuf the Fruit Stand Vendor Back on His UWS Corner A Day After Fire: ‘We Love This Spot’

February 3, 2026 | 1:35 PM - Updated on February 12, 2026 | 10:08 AM
in NEWS
39
Yusuf back out at his Upper West Side fruit and vegetable stand a day after the fire. Photo by Gus Saltonstall

By Gus Saltonstall

If you walked by Yusuf on Tuesday morning at his fruit and vegetable stand on West 97th Street and Broadway, you’d have no idea that one day before a fire ripped through his entire operation.

“Everybody’s okay, nobody was hurt,” Yusuf, who did not provide his last name, told West Rag on Tuesday, while adding that the flames were caused after a new space heater that he had only gotten on Monday ignited on the plastic tarp he had been using in the last few weeks to protect against the cold.

All in all, he said that he lost around $7,000 of produce in the flames, along with the table used to display the fruits and vegetables.

Yusuf sorting through the damage from the fire on Monday. Photo by Laura Juszczak

But on Tuesday morning, Yusuf was restocked and back selling his avocados, blueberries, broccoli, grapes, oranges, tomatoes, and other goods.

“We love this spot,” Yusuf said about the Upper West Side corner where he or other members of his family have been selling produce for the last 17 years. “We come out every day, no matter the cold. I didn’t want to miss a single day.”

The fruit and vegetable stand is open 24 hours a day.

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39 Comments
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Steve
Steve
20 days ago

Does he have a license? Does he pay any fees? Where does he get his fruit from?

12
Reply
Ian Alterman
Ian Alterman
19 days ago
Reply to  Steve

Steve: Are you a bot? Wait…don’t answer that. lol.

5
Reply
neighbor
neighbor
19 days ago
Reply to  Steve

The fruit and veg vendors are all licensed. They pay taxes like any other employee or business owner. The produce probably is from Hunts Point Market – likely it’s produce that is too ripe for the supermarkets to buy, which is why it is cheaper and usually better than supermarket produce.

If you don’t like the vendors, don’t buy from them. Don’t imply that they have no right to be there. They provide great produce at a good price and lots of us are delighted that we can support them.

56
Reply
Robert
Robert
18 days ago
Reply to  neighbor

A good number of the food trucks and vendors have “self-created” copies of the needed permits, inspections etc as the fines are almost nothing and rarely enforced

1
Reply
Peter
Peter
19 days ago
Reply to  neighbor

Those are legit questions. Do they pay taxes and fees?is he a licensed vendor? We should support people who haves stores and follow labor laws. Buying potentially stolen merchandise from cart on the sidewalk is 4th world behavior. What are his opinions on LGBT, women’s rights etc.

1
Reply
Lizzy
Lizzy
19 days ago
Reply to  neighbor

Oh I don”t find it to ever be over ripe, it is identical in package and quality from my local stores..much better that T Joe’s produce ever is. But now reading this I hope that others consider a fire extinguisher, hindsight is always 20/20. These fruit vendors are a gem

10
Reply
Liz
Liz
19 days ago
Reply to  Lizzy

and they work incredibly hard; they’re a real boon to the neighborhood and do help you keep your food costs down. Bravo to this man!

7
Reply
Eric
Eric
20 days ago
Reply to  Steve

I’d say predominantly from the ground, trees, bushes, and vines.

22
Reply
Kay
Kay
20 days ago
Reply to  Steve

What’s your problem?

18
Reply
Carmella Ombrella
Carmella Ombrella
20 days ago
Reply to  Steve

99.9% certain he gets his fruit from the Hunts Point Produce in the Bronx, just like Gristedes, Key Food, etc. The only difference is that the outdoor vendors choose the ripe, ready-to-eat fruit that the wholesalers can’t sell to supermarkets. So they can negotiate a lower price and sell it for less. The wholesaler wins. The vendor wins. The customer wins.

48
Reply
Good Humor
Good Humor
19 days ago
Reply to  Carmella Ombrella

they also don’t pay property tax

4
Reply
Marn
Marn
20 days ago
Reply to  Steve

Are you trying to get into the fruit business? Why do you care?

27
Reply
Rob
Rob
19 days ago
Reply to  Marn

So it’s Ok to compete against legitimate grocery and food stores in the area? I hope someone opens a street business right in front of your door and see what you say.

4
Reply
Nina
Nina
19 days ago
Reply to  Rob

This man is also running a legitimate business and yes it is okay to open competing businesses in the land of capitalism.

14
Reply
Xi Jinping
Xi Jinping
20 days ago
Reply to  Steve

Whatever he’s doing or not doing, I blame Biden.

7
Reply
Ian Alterman
Ian Alterman
19 days ago
Reply to  Xi Jinping

Actually, it’s all Hillary’s fault.

1
Reply
MiMi
MiMi
19 days ago
Reply to  Xi Jinping

Haa. Haa. Haa.

0
Reply
Bensa
Bensa
19 days ago
Reply to  Xi Jinping

LOL

1
Reply
Maddie
Maddie
19 days ago
Reply to  Xi Jinping

lol 😆

1
Reply
Adam
Adam
20 days ago
Reply to  Steve

Another upper west sider looking for yet another excuse to call the waaaaaambulance. Let the guy earn a living.

25
Reply
Ian Alterman
Ian Alterman
19 days ago
Reply to  Adam

I am not suggesting that you, personally are guilty of anything, but your comment makes me wonder how many people defend their local fruit stand or other vendor (including saying, “let him earn a living”), yet are screaming about the City’s plan to add thousands of new vendor licenses so that vendors who have thus far been vending illegally (and thus getting constant fines) will now have a permit. The cognitive dissonance is stunning.

2
Reply
scott schaffer
scott schaffer
20 days ago
Reply to  Steve

I am sure he does all those things. Go away

27
Reply
Anonymous
Anonymous
20 days ago
Reply to  Steve

Sure, Steve, the guy and hus family have been operating there openly for 17 years but don’t have a license/ legal right to be there. You think in the current environment if he weren’t legally allowed to be there, the police wouldn’t have swooped down on him and shipped him off to the gulag? If you’re worried about the origin of your fruit then go to Whole Foods and pay the premium. A lot of people don’t care if the price is right.

30
Reply
72RSD
72RSD
20 days ago
Reply to  Anonymous

There are literally thousands of vendors in NY who don’t have legal rights to be in any given location. The City Council only recently voted to expand permit offerings to people who have been breaking the laws for decades.

It’s like the people who used to sell books on Broadway from 73rd to 74th. They were there for YEARS without permits until there was a concerted push to get them out.

3
Reply
Barbara
Barbara
19 days ago
Reply to  72RSD

Oh dear, perhaps one can understand being against fruit and veggies, but are you really against BOOKS? As a regular book buyer, I happen to know that selling books & other printed material is a first amendment right. I just googled it and according to streetvender.org, “Under the First Amendment, people who sell newspapers, magazines, cd’s, books and art on the street may do so without a vending license.” (However, it does go on to say that there still are restrictions on exactly where you can put your table, etc.)

Last edited 19 days ago by Barbara
10
Reply
ecm
ecm
19 days ago
Reply to  Barbara

Quite true, Barbara, no license is required, this being (still? sort of?) America. The restrictions involve such factors as distance from the curb or fire hydrants, number/size of tables, impeding pedestrians, and so on — all pretty reasonable. I have it good authority that ignorance (real or feigned) of the relevant statues is fairly widespread among the NYPD. Even so, some of the vendors along 72nd–73rd & Broadway, home to largest concentration, were, alas, regularly in violation; the size of Kirk Davidson’s sidewalk book inventory in particular almost guaranteed trouble, and indeed it visited him repeatedly.
I myself prefer vast sprawls of books to the sterility of the gentrifiers.

4
Reply
neighbor
neighbor
19 days ago
Reply to  72RSD

Why would you want to get rid of people selling used books on Broadway? I love the book vendors! And I happily pass on books to them after I’ve read them, so they can make a bit of money selling them to other readers. What harm are they doing?

13
Reply
ecm
ecm
19 days ago
Reply to  neighbor

Why indeed! Literacy has always been among the greatest threats to authoritarianism and those in its thrall.

5
Reply
Molly
Molly
20 days ago

I will become a steady customer of this brave man. Good for him!

31
Reply
Flaky cheese danish
Flaky cheese danish
20 days ago

Closer to 96th Street. Some people have commented about the smell from the generator. But I am customer of his and his fruits are quite good, and he will tell you what is reduced for a quick sale

8
Reply
Bill
Bill
20 days ago

The day before the fire, partner asked me to pick up some bananas. I had 3, he asked if I would take 4 so it would be $1 I said fine. He handed me the bananas, said, “thank you very much and have a nice day” Nice guy, glad he is back. .

Last edited 20 days ago by Bill
22
Reply
Laurie Sammeth
Laurie Sammeth
19 days ago

Bravo, brave Yusuf! I am a very satisfied customer of your stand–great fruit and vegetables at great prices! Thank you.

19
Reply
Beverly
Beverly
19 days ago

I’m a very very steady customer and have admired his dedication to his job in heat and cold, night and day, everyday. I am so sorry about the loss.

16
Reply
Will
Will
19 days ago

Mr. Yusuf has the kind of spirit, grit, modesty and… probably every positive and desirable character trait one can think of. Although I always go to the market to buy produce, I’m so happy to read about his resiliency. In spite of what he’s been through, I bet he still smiles and is courteous to everyone. Good luck, Mr. Yusuf! You’re an inspiration to humanity!

8
Reply
Kiki
Kiki
19 days ago

Wishing all the best to Yusuf. It can’t be easy sitting outside in the frigid temperatures. When my grandpa was a kid in hells kitchen, he worked for a man who had a fruit street cart, and told me how he’d go pick up the fruit from the wholesalers. I wonder if it’s still the same place. Is there a gofundme to help Yusuf out from the losses of the fire?

7
Reply
RCP
RCP
19 days ago

Yusuf is the best.

5
Reply
Susan M
Susan M
19 days ago

Yusuf and his fruit/veggie stand have been a constant and a life-saver. I’ve decided that I will just overpay him a little bit each time I go, to help him recoup SOMETHING. And yes, his stuff is generally as good or better than the stores, and I never pass up the chance to take home something from his stand!!! We’re lucky NOT to have to go more than maybe a tiny bit out of our way after exiting the subway to buy his produce.

6
Reply
Ian Alterman
Ian Alterman
19 days ago

He’s gotta sell an awful lots of tomatoes to be able to completely set up his stand again one day later.

0
Reply
Carmella Ombrella
Carmella Ombrella
19 days ago
Reply to  Ian Alterman

After being a customer for 17 years, I’d imagine he has credit with the wholesalers. But yes, it’s going to take time (and better weather) and a lot of loyal customers to make up for the losses.

3
Reply

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