By Carol Tannenhauser
Meet the new owners of Beacon Paint & Hardware, brothers Segundo and Orlando More, new to the location, but not to the hardware business nor to the neighborhood.
“Actually, the store is owned by my daughter Daisy,” Segundo, the older brother, corrected. “She is vacationing in Mexico at the moment. I’m advising her.”
WSR visited Segundo on Tuesday when we learned from the landlord, The Brusco Group, that the More family has taken over the 120-year-old store. It will be renamed Cenctuary Hardware.
“Will it be the same?” a customer of 30 years asked, anxiously, coming in through the screen door. “I’m happy as long as it doesn’t change.”
“It will be the same,” Segundo assured him, “except for changes for the better.”
“We were superintendents on the Upper West Side for almost 35 years,” he explained. He arrived in America from Peru in 1986. “We’re going to offer repair services to people if they want to fix a lamp or something in the house, change a lock. We’ll also cut glass and wood, sell kitchen cabinets, sheet rock, plywood, cement, and custom paints. We’ll work for supers, too. I know a lot of them and building managers. If something breaks they need parts right away.”
Beacon isn’t the only hardware store a More daughter owns. Daughter Ava owns 73rd Street Hardware, between Columbus and CPW, which the family bought last June. They also own 105 Columbus Hardware, on 105th Street.
Segundo is grateful for the family’s good fortune, although his current landlord attributes it to “hard work.” He is a deeply religious man, preaching every Friday night at the Mission Bethel on 82nd Street and Columbus Avenue.
“When I was a superintendent I used to buy from Beacon,” he said. “I never dreamed one day I would own it.”