Whole Foods may have its “On Tap” bar in Columbus Circle, but now Morton Williams has taken the trend one step further.
Morty’s Wine & Beer Bar has opened next to the new Morton Williams supermarket on the ground floor of One West End (between 59th and 60th). According to its web site, Morty’s Wine & Beer Bar features “seasonal wines, various beers on tap and mouthwatering eats.” The menu has lots of higher-end bar food, including Lobster Rolls, a chicken avocado panini, and a jumbo shrimp cocktail. Happy Hour is from 4:30 to 8 on weekdays and 3 to 6 on weekends, with specials of $5 beers and $7 wines.
How is the supermarket shopping?
They’re going to have a nice captive audience since there’s nothing in that commerce wasteland.
Not true,@Woodcider – there is a Western Beef supermarket down the street on West End. There are also other liquor stores around.
Western Beef is horrible.
Morton Williams seems to be stepping up their game of late. They also just opened a nice “organic” supermarket on 72nd and Third, the long closed Talbot’s store, and previous to that a bank.
That location also will do well because there isn’t a supermarket from Fifth to Third at all on Fifth, Madison, Park or Lexington in that area. There is a horrible DAG on 76th and Lexington.
Oooh. I’m glad that 72nd street location opened. I know it’s on the east side, but sometimes I take the east side bus uptown and then head west on the m72. it could be useful to pop in for a few groceries before hopping on the bus home (and certainly easier than waiting on line at Trader Joes)
I work around the corner and its absolutely a commerce wasteland.