Well, that was fast! Shortly after we broke news that the building at the corner of 80th and Broadway would be demolished, we received the rendering above of the building that is being proposed for the site. Friedland Properties is using the rendering to advertise the space to potential retail tenants.
The building will be 20 stories tall, and it appears from the retail floor plans that it will have two above-ground and two below-ground floors for retail establishments. Food establishments will be allowed. The bulk of the building, as expected, will contain luxury apartments, many of which will have balconies. We don’t know yet whether they’ll be rentals or condos. The Larstrand, another Friedland project, is a rental property. Rose Associates will manage the building.
State assembly member Linda Rosenthal got in touch with Friedland Properties after seeing our story (Friedland still hasn’t responded to us). Lauren Schuster, Rosenthal’s chief of staff, tells us Rosenthal will push hard for affordable housing units to be included in the development.
But it’s not clear that the developer will need to make any concessions such as adding affordable housing, because those concessions are usually made only when a developer wants to exceed the zoning allowed on the site. If zoning allows you to build “as of right” you can do so without having to negotiate the planning process. Rosenthal’s office was not sure yet whether the proposed building would exceed the zoning requirements.
She’s also not sure how much of the block will be demolished to make way for the building. The proposed building’s address is listed as 2234 Broadway, although the demolition permit is for 2228-2236 Broadway. “That could be because they chose a middle address for the entire building which will span the whole lot or because there are other things going in at adjacent spaces,” Schuster wrote.
The corner site is currently occupied by Fox’s department store and is the former location of Syms.
We will have more on this as soon as we get more details.
Here’s the site as it looks now:
Thanks to Linda Rosenthal’s office and Robert Josman for getting us the rendering. Thanks to Angie for the photo of Fox’s.