Associated Supermarket, a big glassy market in the Columbus Square development on 99th Street and Amsterdam Avenue that opened just a couple of years ago, appears to be closing soon. The store is already being cleared out, with many items being sold at discount prices, from 10% to 50% off. An employee told us that the store could close as soon as next week. Associated itself has offered no comment on why they are closing.
Readers who have written in to us about the closing expressed sadness. It was known as a good all-around market with lots of Kosher items in stock and decent prices.
“What a shame, this was one of better markets in area,” wrote Ed.
“Pity – they were the largest and cheapest in the area. But there were hardly ever any customers there. Now that Westside Market is about to open (between 98th and 99th on Broadway), I guess that will prove too much competition for them,” wrote Gail.
“As far as I’m concerned it’s a loss for the neighborhood, although who knows what will replace it,” wrote Elizabeth, who described the store as “the great relatively new one on the west side of the Columbus Square development that’s mostly underground and is nice, clean and has lots of space and very friendly staff.”
The bigger question, however, may be why the store was ever opened in the first place. A sparkling new Whole Foods also opened at about the same time about two blocks away, and Associated itself has a market on 97th Street. One yelper summed it up well:
“This place just makes me ask a lot of questions.
Why would this chain decide to open a supermarket a half a block away from one of their own? There’s a good sized Whole Foods one avenue away too.
Why have a hot bar at this place when the selection never really varies?
Do I really want to go to a supermarket for the fried rice/mashed potatoes/fried chicken?
Why are there 7 cashiers from the school of surly? There’s NEVER a line here long enough to justify that many people behind registers.
Why do the deli guys come out from behind the counter to try to sell me on the food? Deli guys make commissions now?”
Thanks to Gail for the photo, and Gail, Elizabeth and Ed for the tips.