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    The Pilates Proliferation on the Upper West Side

    February 22, 2026 | 8:52 AM
    in ABSURDITY, ART, COLUMNS
    33

    By Gary Martin

    Gary B. Martin is an illustrator and animator who has lived on the Upper West Side for more than 30 years. His illustrations appear in the Rag on Sundays, chronicling life in the neighborhood, New York City, and the Universe. See them all here. For a broader range of Gary’s work, including animations and other motion graphics, please visit www.martoons.com

    Listen to Rag Radio’s interview with Gary Martin — HERE.

    Subscribe to West Side Rag’s FREE email newsletter here. And you can Support the Rag here.

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    Please limit comments to 150 words and keep them civil and relevant to the article at hand. Comments are closed after six days. Our primary goal is to create a safe and respectful space where a broad spectrum of voices can be heard. We welcome diverse viewpoints and encourage readers to engage critically with one another’s ideas, but never at the expense of civility. Disagreement is expected—even encouraged—but it must be expressed with care and consideration. Comments that take cheap shots, escalate conflict, or veer into ideological warfare detract from the constructive spirit we aim to cultivate. A detailed statement on comments and WSR policy can be read here.

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    33 Comments
    Nan
    Nan
    6 months ago

    The Upper West Side is positively packed with pristine Pilates palaces promising powerful posterior perfection and they’re proliferating at a positively preposterous pace. Just sayin’.

    9
    Reply
    Neal
    Neal
    6 months ago
    Reply to  Nan

    Try saying that with a mouthful of Saltines.

    4
    Reply
    Gomer's Pile
    Gomer's Pile
    6 months ago
    Reply to  Neal

    Polly’s preferred picnic

    1
    Reply
    Lucy
    Lucy
    6 months ago
    Reply to  Neal

    Noooo. Don’t do it!!

    1
    Reply
    Neal
    Neal
    6 months ago

    You can even get crucified at Pontius Pilates.

    7
    Reply
    gary
    gary
    6 months ago
    Reply to  Neal

    dang! you beat me to it.

    1
    Reply
    Judy Orich
    Judy Orich
    6 months ago

    No snow on the street looks like a fever dream to me.
    Cheers from sunny Sarasota. Stay safe , friends ……

    3
    Reply
    Laurie K
    Laurie K
    6 months ago

    P LATTES sounds like a keeper to me. HAHAHA-Ty as always Gary!!!

    6
    Reply
    Paula
    Paula
    6 months ago

    I thought it became Starbucks and Urgent Care. Maybe that’s the West Side. 😏

    2
    Reply
    Paula Sahli
    Paula Sahli
    6 months ago
    Reply to  Paula

    Meant East Side 🙄

    2
    Reply
    Ken
    Ken
    6 months ago

    The price of progress!

    2
    Reply
    Corcoran
    Corcoran
    6 months ago

    This too shall pass — cold plunge spas coming soon on a block near you.

    4
    Reply
    gary
    gary
    6 months ago
    Reply to  Corcoran

    remember back rub salons?

    1
    Reply
    Corcoran
    Corcoran
    6 months ago
    Reply to  gary

    Oh yes, simpler times.

    1
    Reply
    Pat Hogan
    Pat Hogan
    6 months ago

    Yes and next it will be all bars if/when we survive this weekend!!

    2
    Reply
    Bill Given
    Bill Given
    6 months ago

    Good one, Gary!

    2
    Reply
    Ian Alterman
    Ian Alterman
    6 months ago

    The cartoon is not really accurate. At least half of all the new Pilates studios are either on the 2nd or 3rd floors of commercial buildings (even when the ground floor space is empty), or are being run out of people’s apartments in residential buildings. The actual number taking up empty storefronts is minimal. So even with all the new Pilates studios opening, it is not really having an impact on “empty storefront syndrome.” as this cartoon would suggest.

    It is true that, as a service “industry,” Pilates is one of the few things that cannot be offered on the Internet, which has been the primary driver of empty storefront syndrome, since “bricks and mortar” stores are increasingly unnecessary when one can get “things” as cheaply or more so, and almost as quickly, by buying them online.

    This is why it is service-oriented places – coffee shops, nail salons/spas, restaurants, banks, etc. – that are having an impact (however small) on empty storefront syndrome. (I still haven’t figured out why CBD stores are proliferating, since that, too, can be bought online.)

    Still, I’m glad to see the entrepreneurship being shown by this burgeoning industry.

    3
    Reply
    Barbara E. Morgan
    Barbara E. Morgan
    6 months ago
    Reply to  Ian Alterman

    Wow! Have you ever heard the word “killjoy?”

    0
    Reply
    Ellen T. White
    Ellen T. White
    6 months ago

    Ugh!

    2
    Reply
    Nina DiGioia
    Nina DiGioia
    6 months ago

    Soon to be in Eastport!

    2
    Reply
    Floria
    Floria
    6 months ago

    I tried that. Once!

    2
    Reply
    Nan
    Nan
    6 months ago
    Reply to  Floria

    hi Floria!

    0
    Reply
    Miriam
    Miriam
    6 months ago

    Never enough Pilates Studios…

    3
    Reply
    Tim
    Tim
    6 months ago

    We need some regular gyms, especially on the Upper UWS.

    2
    Reply
    David
    David
    6 months ago

    I suppose these are all geriatric Pilates studios on the UWS.

    2
    Reply
    Auntie Em
    Auntie Em
    6 months ago

    Just wondering…why doesn’t the guy you’re talking to have a mouth?

    1
    Reply
    Clearmountain
    Clearmountain
    6 months ago
    Reply to  Auntie Em

    He’s the silent type

    2
    Reply
    Steevie
    Steevie
    6 months ago

    I have never met a man who does pilates only women. Why is that?

    Last edited 6 months ago by Steevie
    2
    Reply
    Bob
    Bob
    6 months ago

    Again? What is he talking about?

    0
    Reply
    Macadoody
    Macadoody
    6 months ago

    We need Pilates just to get out of our front doors this snowy freezing horrendous storm. I tried to look out my windows! To NO AVAIL….. AH…a delicious cup of LATTE would be great right now

    2
    Reply
    Ellen
    Ellen
    6 months ago

    Exactly! Very funny…and banks and drugstores!

    2
    Reply
    Chester Field
    Chester Field
    6 months ago

    Where’s Julie Sorrentino’s pilates studio in this cartoon?

    0
    Reply
    Mia T
    Mia T
    6 months ago

    Take the hint Gary! LOL

    1
    Reply

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