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The Pilates Proliferation on the Upper West Side

February 22, 2026 | 8:52 AM
in ABSURDITY, ART, COLUMNS
33

By Gary Martin

Gary B. Martin is an illustrator and animator who has lived on the Upper West Side for more than 30 years. His illustrations appear in the Rag on Sundays, chronicling life in the neighborhood, New York City, and the Universe. See them all here. For a broader range of Gary’s work, including animations and other motion graphics, please visit www.martoons.com

Listen to Rag Radio’s interview with Gary Martin — HERE.

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33 Comments
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Nan
Nan
20 days ago

The Upper West Side is positively packed with pristine Pilates palaces promising powerful posterior perfection and they’re proliferating at a positively preposterous pace. Just sayin’.

9
Reply
Neal
Neal
20 days ago
Reply to  Nan

Try saying that with a mouthful of Saltines.

4
Reply
Gomer's Pile
Gomer's Pile
19 days ago
Reply to  Neal

Polly’s preferred picnic

1
Reply
Lucy
Lucy
19 days ago
Reply to  Neal

Noooo. Don’t do it!!

1
Reply
Neal
Neal
20 days ago

You can even get crucified at Pontius Pilates.

7
Reply
gary
gary
19 days ago
Reply to  Neal

dang! you beat me to it.

1
Reply
Judy Orich
Judy Orich
20 days ago

No snow on the street looks like a fever dream to me.
Cheers from sunny Sarasota. Stay safe , friends ……

3
Reply
Laurie K
Laurie K
20 days ago

P LATTES sounds like a keeper to me. HAHAHA-Ty as always Gary!!!

6
Reply
Paula
Paula
20 days ago

I thought it became Starbucks and Urgent Care. Maybe that’s the West Side. 😏

2
Reply
Paula Sahli
Paula Sahli
20 days ago
Reply to  Paula

Meant East Side 🙄

2
Reply
Ken
Ken
20 days ago

The price of progress!

2
Reply
Corcoran
Corcoran
20 days ago

This too shall pass — cold plunge spas coming soon on a block near you.

4
Reply
gary
gary
19 days ago
Reply to  Corcoran

remember back rub salons?

1
Reply
Corcoran
Corcoran
18 days ago
Reply to  gary

Oh yes, simpler times.

1
Reply
Pat Hogan
Pat Hogan
20 days ago

Yes and next it will be all bars if/when we survive this weekend!!

2
Reply
Bill Given
Bill Given
20 days ago

Good one, Gary!

2
Reply
Ian Alterman
Ian Alterman
20 days ago

The cartoon is not really accurate. At least half of all the new Pilates studios are either on the 2nd or 3rd floors of commercial buildings (even when the ground floor space is empty), or are being run out of people’s apartments in residential buildings. The actual number taking up empty storefronts is minimal. So even with all the new Pilates studios opening, it is not really having an impact on “empty storefront syndrome.” as this cartoon would suggest.

It is true that, as a service “industry,” Pilates is one of the few things that cannot be offered on the Internet, which has been the primary driver of empty storefront syndrome, since “bricks and mortar” stores are increasingly unnecessary when one can get “things” as cheaply or more so, and almost as quickly, by buying them online.

This is why it is service-oriented places – coffee shops, nail salons/spas, restaurants, banks, etc. – that are having an impact (however small) on empty storefront syndrome. (I still haven’t figured out why CBD stores are proliferating, since that, too, can be bought online.)

Still, I’m glad to see the entrepreneurship being shown by this burgeoning industry.

3
Reply
Barbara E. Morgan
Barbara E. Morgan
18 days ago
Reply to  Ian Alterman

Wow! Have you ever heard the word “killjoy?”

0
Reply
Ellen T. White
Ellen T. White
20 days ago

Ugh!

2
Reply
Nina DiGioia
Nina DiGioia
20 days ago

Soon to be in Eastport!

2
Reply
Floria
Floria
20 days ago

I tried that. Once!

2
Reply
Nan
Nan
19 days ago
Reply to  Floria

hi Floria!

0
Reply
Miriam
Miriam
19 days ago

Never enough Pilates Studios…

3
Reply
Tim
Tim
19 days ago

We need some regular gyms, especially on the Upper UWS.

2
Reply
David
David
19 days ago

I suppose these are all geriatric Pilates studios on the UWS.

2
Reply
Auntie Em
Auntie Em
19 days ago

Just wondering…why doesn’t the guy you’re talking to have a mouth?

1
Reply
Clearmountain
Clearmountain
19 days ago
Reply to  Auntie Em

He’s the silent type

2
Reply
Steevie
Steevie
19 days ago

I have never met a man who does pilates only women. Why is that?

Last edited 19 days ago by Steevie
2
Reply
Bob
Bob
19 days ago

Again? What is he talking about?

0
Reply
Macadoody
Macadoody
19 days ago

We need Pilates just to get out of our front doors this snowy freezing horrendous storm. I tried to look out my windows! To NO AVAIL….. AH…a delicious cup of LATTE would be great right now

2
Reply
Ellen
Ellen
18 days ago

Exactly! Very funny…and banks and drugstores!

2
Reply
Chester Field
Chester Field
18 days ago

Where’s Julie Sorrentino’s pilates studio in this cartoon?

0
Reply
Mia T
Mia T
17 days ago

Take the hint Gary! LOL

1
Reply

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