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Column: An Italian Restaurant Becomes a Grocery Store and Cooking Consultant Rolled in One

April 21, 2020 | 8:20 PM - Updated on April 22, 2020 | 7:26 AM
in COLUMNS, FOOD
29


Pappardella has changed its business for the world.

By Linda E. Goodman

Upper West Siders are desperate to find stores spacious enough to allow 6 feet of distance between people, delivery services that will take our calls and make deliveries in less than three days, greenmarkets, and anything else to help us avoid shopping in closely packed spaces.

Today, I want to tell you about the new option I have discovered.

As the pandemic engendered a new way of life, I took a walk along Columbus Avenue. At Pappardella on Columbus and 75th Street, one of my favorite restaurants, I noticed a hand-written sign on the door. It read: “WE SELL GROCERIES. (212) 595 7996.” This was in addition to selling their entire Italian menu for take-out, pick-up or delivery.

So I called. I asked about vegetables. I asked about chicken. I even asked about paper towels! “Yes” to all. So I placed an order which was delivered in less than 3 hours.

Arthur Frommer would have called this “a real find!” The general manager answered the phone, took my order, even offered to sell me TP ! What I received was thrilling! (Forgive me – I like to cook). There were beautiful chicken breasts, thick, green asparagus, a big bag of arugula, great goat cheese, scrumptious biscotti. These were restaurant-quality foods, at very competitive prices.

I will shop only here for the duration of the pandemic, and not just because the food is superb. Every time I called, the people on the phone have been helpful, knowledgeable, gracious. They are waitresses turned food consultants! They know at once if they have rosemary but but no thyme, chicken but no lamb. I know I am talking to real human beings.

Here is a business that could easily have gone belly up. But thanks to the creativity and energy of its management, they turned what might have been a financial disaster into a bright, new resource for hungry New Yorkers!

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29 Comments
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JL
JL
3 years ago

What’s the lowdown with garlic on the UWS? Is that the new TP? Who’s hoarding all the delicious bulbs? How can you make Italian food without fresh garlic !!!

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Reply
JL
JL
3 years ago
Reply to  JL

https://investorplace.com/2020/03/coronavirus-shortages-products-hit-by-covid-19/amp/

Notice TP is not on the list. Shortage was just from inconsiderate hoarding.

Garlic seem to be more available now. Even TJ has restocked at 49¢/pound. I applaud all the workers there, it’s actually much more pleasant with limited customers getting in and out in 15 minutes.

Just go early or in the rain. 5-10 people on line. 5 minutes wait outside.

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Reply
Noma
Noma
3 years ago
Reply to  JL

Vampire conspiracy to strike during the pandemic.

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Reply
Joe
Joe
3 years ago
Reply to  JL

West Side Supermarket at 98th St. has had plenty of garlic every time I’ve been there.

0
Reply
Susan B
Susan B
3 years ago
Reply to  JL

Key Foods! Last Friday, anyway

0
Reply
Ethan
Ethan
3 years ago
Reply to  JL

I’ve found that fresh garlic shows up at Fairway on Sunday evenings (?!?!), at least for the past several weeks. Ginger too.

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Reply
Marion Thunberg
Marion Thunberg
3 years ago
Reply to  JL

Nor can I find any online. Very mysterious

0
Reply
Patty Saidenberg
Patty Saidenberg
3 years ago

brillant. Can’t wait to go …. one day…. and toast them all!

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Reply
Jake
Jake
3 years ago

You wear the garlic hanging from your neck so people won’t get near you and evil spirits (and maybe coronovirus) are kept away.

0
Reply
Amelia
Amelia
3 years ago

Does anyone know where to get Lysol wipes? Do they sell those? If yes in theirs for life.

0
Reply
Vanguard404
Vanguard404
3 years ago
Reply to  Amelia

The big hardware store at 114th and Broadway had wipes and masks a’plenty late last week. Seems to no longer be a scarcity issue.

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Reply
Ish Kabibble
Ish Kabibble
3 years ago
Reply to  Amelia

Amazon, Walmart….

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Reply
Sue
Sue
3 years ago

I saw garlic for sale at one of the fruit/vegetable carts on Broadway between 77th and 78th.

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Reply
chris woo
chris woo
3 years ago
Reply to  Sue

It must be a different location. There has not been a veggie cart 77/78 in quite a while. Maybe the one by 81st or there is another at 86 by the Citi. Anyway, great tip on the restaurant/grocery can’t wait to check it out.

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Reply
chris woo
chris woo
3 years ago
Reply to  chris woo

I stand corrected. The stand at 77/78 is BACK.

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Reply
JL
JL
3 years ago
Reply to  chris woo

Fruit guy at 68th and Columbus was well stocked (back to double wide) this morning. No garlic.

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Reply
Lin
Lin
3 years ago
Reply to  Sue

What is TP?

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Reply
JL
JL
3 years ago
Reply to  Lin

Need to know basis.

If you don’t know, consider yourself fortunate,😯

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Reply
Mistanoty
Mistanoty
3 years ago

Saw plenty of garlic at the Jubilee market. 68th st

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Reply
JL
JL
3 years ago
Reply to  Mistanoty

Thanks, garlic accomplished. Crisis prices (maybe normal), 5 pack of little ones $3.99, nice big ones @5.99/lbs.

Ah, pasta !

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Reply
Marvin
Marvin
3 years ago

Are there options for green markets on the UWS?

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Reply
Darwin
Darwin
3 years ago
Reply to  Marvin

Green market on 97th Street between Columbus & Amsterdam still happening on Friday mornings. And Mani Market at 94th & Columbus is fully stocked with veggies, TP, & anything one could want.

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Reply
C.T. Days
C.T. Days
3 years ago
Reply to  Marvin

A sizeable number, thankfully. GrowNYC has a fairly detailed listing of which markets are open which days.

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Reply
Francesca
Francesca
3 years ago

Big thanks to you and Pappardella!

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Reply
C.T. Days
C.T. Days
3 years ago

Are there plans to make a listing of restaurants doing similar things as Pappardella is here? I’d like to support them, if I can, and this is generally the place I go to start looking.

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Reply
Scott
Scott
3 years ago

This is a good reminder that the UWS needs an Italian specialty market like Teitel Bros. on Arthur Ave. There used to be a store on 107th St called the Piccolo something or other and they closed. I used to love that place. Maybe this will set off a lightbulb in someone’s head.

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Reply
NYYgirl
NYYgirl
3 years ago
Reply to  Scott

Loved Piccolo! And they had huge delicious sandwiches!

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Reply
chris woo
chris woo
3 years ago
Reply to  NYYgirl

The little Italian sandwich/small dish takeout place Giacomo Fine Food 72nd and WEA is still open and they have always been very nice.

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Reply
Ed Scall
Ed Scall
3 years ago

Hi Linda,
My mouth is watering at your review! Will remain in Florida for as long as necessary.
Hope you and yours are well. Best regards. Eddie

0
Reply

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