Upper West Side bakery chain Crumbs is great at making you want something you shouldn’t have, particularly when you’re on a diet. This week, they’re going one step further, featuring a special line of “Passover tastepacks.”
Except, as the sign casually notes in all-caps, they’re “NOT KOSHER FOR PASSOVER.”
Photo by Anya Kamenetz at the shop’s Bryant Park location.
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now that is funny..
and look at those calories
I think it is a joke ….
Not every UWS Jew eats exclusively kosher food, even at Passover. And Crumbs adheres to truth in advertising: looks like about 10/12 cakes in that box, comes to 100 calories per cake. Doable!
There is NO way that the whole container is 1000 calories. Have you seen the size of a crumbs cupcake + frosting!
The passover pack comes with the “taste” sized cupcakes. The ones pictured are not the ones that come with it.
I’m actually grateful that they posted this sign with the cupcakes this year. In past years, I’ve had to ask if these are KLP, and this is their answer:
– They are baked with no flour or leavening agents, hence they “could” be kosher for passover by some standards.
– They are, however, cooked in ovens that have not been cleaned for Pesach.
– These have not been certified KLP by any Rabbinate.
So it’s “kosher-style,” not KLP.
Now, nothing tops the “Channukah Ham” at Balducci’s a few years back or Fairway’s wish for everyone to have a joyous Yom Kippur…..
Actually, if you think about it, Passover food that isn’t kosher for Passover is just about a perfect UWS option.