They were just too big! They couldn’t be contained in such a small space! They were spilling out all over the place!
Town Shop, a lingerie store on Broadway between 81st and 82nd streets that’s been around since 1888, will be opening its new location right across the street this summer. The new store will open at 2270 Broadway, the former home of Laytner’s Linen.
And it’s going to be twice as big.
“The new store will enable us to display more of the merchandise and make the customer experience even better. We are thrilled to know we will be serving our customers and the next generation for many years to come,” said fourth-generation owner Danny Koch in a a statement that was emailed to us.
The Town Shop owners have always had a great sense of humor about breasts, which is a nice touch when you are known for your expertise in helping women find the perfect fit. In fact, former owner Selma Koch’s obituary in the Times revealed her bra size: “Selma Koch, a Manhattan store owner who earned a national reputation by helping women find the right bra size, mostly through a discerning glance and never with a tape measure, died Thursday at Mount Sinai Medical Center. She was 95 and a 34B.”
Selma was a kind of bra genius: “A quick look would tell her a customer’s proper bra size, which she maintained that three-quarters of women did not know.” She maintained that women’s breasts were getting bigger throughout the years. Indeed, Town Shop carries quite a few sizes: “The Town Shop carries an expansive variety of products including, lingerie, shapewear, maternity bras, swimwear, and bridal lingerie. From sizes 28 AA to size K.”
Before Hurricane Sandy, the shop posted a sign on the window saying “We have no D batteries, but plenty of D-Cup Bras. And DD and…” A photo by Gavan Vogler is below.
Anyway, this is good news, as it’s nice to see a local business expanding instead of closing. Please post any bra puns in the comments.
Thanks to Rebecca Frey for the top photo.