West Side Rag
  • TOP NEWS
  • OPEN/CLOSED
  • FOOD
  • SCHOOLS
  • OUTDOORS
  • REAL ESTATE
  • ART & CULTURE
  • POLITICS
  • COLUMNS
  • CRIME
  • HISTORY
  • ABSURDITY
  • ABOUT US
    • OUR STORY
    • CONTRIBUTORS
    • CONTACT
    • GET WSR FREE IN YOUR INBOX
    • SEND US TIPS AND IDEAS
West Side Rag
No Result
View All Result
SUPPORT THE RAG
No Result
View All Result

Favorite WSR Stories

  • This Giving Tuesday Help Sustain West Side Rag
  • STAMPED OUT! Have Notaries Vanished from the Upper West Side?
  • Why Residents of an UWS Building Are on a Rent Strike: ‘Only Negotiation Power We Had’
Get WSR FREE in your inbox
SUPPORT THE RAG

DEMOLITION REVEALS OLD BROADWAY BOOKSTORE SIGN

February 19, 2017 | 9:54 AM - Updated on February 23, 2017 | 10:17 AM
in HISTORY, NEWS
12

bloomsday
Photo by Lori Philipson.

The building on the Southwest corner of 81st street and Broadway is in the process of being demolished, and as the facade is being removed an old sign has peeked through.

Bloomsday 2, a bookstore on that corner, was a popular spot in the 70’s. It appears to have closed in 1981, because that was the year that Shakespeare & Co. opened in the same location.

Owner Enrico Adelman also had a shop in Morningside Heights, and the Columbia Spectator wrote about it in 1975.

“While the Bloomsday Bookstore has seen a steady increase in sales during its twelve month existence on the Heights, owner-manager Enrico Adelman said this was because “ninety per cent of the books here aren’t carried in the library or in other stores.” The shop specializes in “remaindered” books which are sold well below original publishers’ prices.

Adelman also started a Bloomsday festival that ran every year on June 16, the same day that Joyce’s Ulysses takes place. Participants read the Joyce classic for hours. That festival was so popular it was often sold out — Isaiah Sheffer, a founder of Symphony Space, started the Bloomsday on Broadway festival (which continues to this day) because he couldn’t get into the one at the Bloomsday store.

bloomsday 2
Photo by Krista.

After Adelman closed the store, he began selling books outside Zabar’s. Shakespeare & Co. closed in 1996, and the location was most recently an Essentials discount store. The three-story structure will now be replaced by an 18-story residential building.

Feel like reminiscing? We’re written about other uncovered signs too.

Share this article:
SUPPORT THE RAG
Leave a comment

Please limit comments to 150 words and keep them civil and relevant to the article at hand. Comments are closed after six days. Our primary goal is to create a safe and respectful space where a broad spectrum of voices can be heard. We welcome diverse viewpoints and encourage readers to engage critically with one another’s ideas, but never at the expense of civility. Disagreement is expected—even encouraged—but it must be expressed with care and consideration. Comments that take cheap shots, escalate conflict, or veer into ideological warfare detract from the constructive spirit we aim to cultivate. A detailed statement on comments and WSR policy can be read here.

guest

guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

12 Comments
Inline Feedbacks
View all comments
Cato
Cato
8 years ago

There was also a nice cafe’ on the second floor. Long predating Starbucks — anywhere! — and the invention of the latte’ (let alone the double-pump extra-foam half-skinny moccachino), it was a wonderful place to sit with a book and a coffee or meet up with friends. Smart business on the owners’ part, too, since there weren’t many options for that.

Ah, the neighborhood.

1
Reply
christina
christina
8 years ago
Reply to  Cato

Shakespeare Bookstore had a cafe on 2nd floor as well

1
Reply
wombatNYC
wombatNYC
8 years ago

79th street subway station needs a massive redesign

0
Reply
AC
AC
8 years ago
Reply to  wombatNYC

I’ve been calling for that to happen for years. With that new building on West 80 street; this one proposed on West 81; and the two new ones on West 77 street , , , a few extra hundreds of people entering/leaving the West 79 street Subway. They could have requested the Developer on West 80 to add a new entrance on that corner to help alleviate the congestion.

0
Reply
Meghan
Meghan
8 years ago
Reply to  AC

There’s also a new building on 79th btwn Amsterdam and Broadway. It’s going to be insane.

0
Reply
Jamie
Jamie
8 years ago

I loved Shakespeare and Co, it had great light from those windows. I wonder if they’ll keep the facade on the bottom of the building? Is the building landmarked?

0
Reply
Susan
Susan
8 years ago

shakespeare was across the street…southwest corner

0
Reply
Cato
Cato
8 years ago
Reply to  Susan

Nope. This is where Shakespeare & Co. was. (And in fact it *is* the southwest corner.)

0
Reply
RonS
RonS
8 years ago

The Bloomsday in Morningside Hts was on the Southwest corner of 112th & Broadway next to the long departed New Moon Inn.

0
Reply
David Morris
David Morris
8 years ago

Shakespeare and Co. would not order a book for you until you paid in full. Ever.

0
Reply
Cato
Cato
8 years ago
Reply to  David Morris

And look where that policy got them.

0
Reply
B.B.
B.B.
8 years ago

Well we now know something about the condo project that will go up on this site.

At average cost predicted to be around seven million, affordable housing it ain’t.

https://ny.curbed.com/2017/2/23/14716616/upper-west-side-alchemy-condo-average-cost-7-million

0
Reply

YOU MIGHT LIKE...

The Disco Ball Causing Problems on West 86th Street: ‘Extremely Disruptive’
ABSURDITY

The Disco Ball Causing Problems on West 86th Street: ‘Extremely Disruptive’

December 5, 2025 | 12:27 PM
UWS Weekend: Great Things To Do in the Neighborhood
COLUMNS

UWS Weekend: Great Things to Do in (and Around) the Neighborhood

December 5, 2025 | 7:56 AM
Previous Post

RESIDENTS TURN PARTS OF CENTRAL PARK WEST BUILDING INTO PROTEST SIGN

Next Post

MORNING BULLETIN: BLIND WOMAN WINS SUIT AGAINST GYM, MELISSA MCCARTHY SHUTS DOWN BLOCK

this week's events image
Next Post
MORNING BULLETIN: BLIND WOMAN WINS SUIT AGAINST GYM, MELISSA MCCARTHY SHUTS DOWN BLOCK

MORNING BULLETIN: BLIND WOMAN WINS SUIT AGAINST GYM, MELISSA MCCARTHY SHUTS DOWN BLOCK

NOT MY PRESIDENT’S DAY PROTEST STRETCHES UP CPW; SOME PRO-TRUMP RALLIERS SHOW UP

NOT MY PRESIDENT'S DAY PROTEST STRETCHES UP CPW; SOME PRO-TRUMP RALLIERS SHOW UP

CELEBRATE CARNIVALE WITH SPECIAL FOODS AND MUSIC AT TRATTORIA MACHIAVELLI (SPONSORED)

MACHIAVELLI RESTAURANT HOLDING SPECIAL CARNEVALE DINNERS THIS WEEK

  • ABOUT US
  • CONTACT US
  • NEWSLETTER
  • WSR MERCH!
  • ADVERTISE
  • EVENTS
  • PRIVACY POLICY
  • TERMS OF USE
  • SITE MAP
Site design by RLDGROUP

© 2025 West Side Rag | All rights reserved.

No Result
View All Result
  • TOP NEWS
  • THIS WEEK’S EVENTS
  • OPEN/CLOSED
  • FOOD
  • SCHOOLS
  • OUTDOORS
  • REAL ESTATE
  • ART & CULTURE
  • POLITICS
  • COLUMNS
  • CRIME
  • HISTORY
  • ABSURDITY
  • ABOUT
    • OUR STORY
    • CONTRIBUTORS
    • CONTACT US
    • GET WSR FREE IN YOUR INBOX
    • SEND US TIPS AND IDEAS
  • WSR SHOP

© 2025 West Side Rag | All rights reserved.