In a groundbreaking collaboration between renowned staging and interior design firm, frenchCALIFORNIA, and luxury boutique, L’OBJET, 212 West 72nd Street introduces the first-ever shoppable turnkey home in New York City. This impeccably crafted residence seamlessly complements the modern luxury and gracious design that is evident throughout the building, and now offers buyers the unique opportunity to step into a fully curated lifestyle.
A Visionary Living Space
The shoppable home concept transforms the traditional idea of luxury real estate by merging high-end design, convenience, and commerce into a seamless experience. Purchasing a home often entails months of mental and physical efforts to furnish and decorate the space. A shoppable turnkey home eliminates this process by offering a move-in-ready residence that is already expertly curated.
“We achieved this by thoughtfully curating vintage pieces from my personal collection, alongside iconic designs from L’OBJET, creating a space that balances timeless beauty with everyday functionality,” Guillaume Coutheillas, founder of frenchCALIFORNIA said. “We took full advantage of the home’s light-filled rooms, expansive size, and stunning views, allowing for a truly luxurious yet practical living experience. The process of working on 212 West 72nd Street has been very rewarding, as we’ve aligned our aesthetic vision with the building’s incredible architectural features and sweeping views.”
An Elevated Buying Experience
The “shoppable” aspect means buyers can retain, swap, or expand on specific items, tailoring the space to their preference. Items available to purchase from the shoppable home include elegant accessories from L’OBJET, a brand synonymous with artisanal craftsmanship and timeless design. From refined dinnerware to hand-sculpted decorative objects, every piece reflects the harmony of form and function. The decorated home also showcases frenchCALIFORNIA’s Vintage Collection of furniture pieces, contemporary artwork sourced from NAVA Contemporary, and a palette of custom designed paint colors available exclusively through frenchCALIFORNIA. While many of the curated pieces featured in the residence are indeed available for purchase, some furniture may be reserved exclusively for turnkey buyers.
A New Era of Luxury
This innovative shoppable turnkey home is just not a home—it’s a lifestyle conceived for those who appreciate the finer things. Furthermore, the residence offers more than just turnkey living, it also places you moments away from the vibrant culture and green spaces of the Upper West Side. From strolls down Broadway and its iconic cultural establishments to explorations in Central Park and Riverside Park, every corner offers a new adventure waiting to be discovered. Living in this one-of-a-kind building also gives you full access to a collection of amenities designed to enrich your every need. In addition to an indoor/outdoor fitness space, landscaped courtyard, residents’ lounge, and artful children’s room, the amenities also boast a newly completed rooftop that features a cozy fireplace, outdoor kitchen, multiple seating and entertainment areas, and breathtaking open views of the surrounding Upper West Side and Midtown skyline including Central Park and the Hudson River.
Limited Opportunities to Own at 212 West 72nd Street
It is a momentous time at 212 West 72nd Street, with the building having 65% of their residences sold and being one of the top new developments on the Upper West Side. 2–5-bedroom homes start at $2.075 million and Penthouses priced from $13.5 million.
Discover how 212 West 72nd Street is shaping the future of luxury living. Please contact 212-721-1200 or email info@212west72.com to experience the vision of frenchCALIFORNIA and L’OBJET brought to life.
