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‘Lady Metro’ Seeking Love and a Lasting Relationship

August 6, 2024 | 5:58 AM
in ART, COLUMNS, HISTORY, REAL ESTATE
11
Photo credit: Randy Enochs. Courtesy of NEW Friends of Metro Theater.

By Liza Cooper

As a love and dating coach, I tend to see all things through a romantic lens. With that perspective, I have long viewed the abandoned Metro Theater at 2626 Broadway as a storied woman of a certain age, seeking new and lasting love. Over the years, “Lady Metro” has had a series of relationships — big and small — and plenty of heartache.

First Love – 1930’s-1950’s 

Midtown Theater (original name) at night.

Opening as the Midtown theater in 1933, she sparkled. Designed by the well-known architectural firm of Boak & Paris, she welcomed thousands of adults and children for first-run films. Lee Ochs, one of the early proprietors of the theater, fell for her at first sight — it was easy with her red-velvet attire. With Cary Grant, Katherine Hepburn, and the Marx Brothers as frequent “visitors,” she was the most glamorous hostess on the Upper West Side. Costs after World War II were going up, however, and the popularity of television made staying home appealing. When business began to falter, so did she and Ochs. After twenty years, they split.

Metro interior, 1933.

Dating after Divorce – 1960’s-1970’s

After the split, she fell for partners who brought something different. Her first lover, a bohemian artist, featured art-house films from directors like Roman Polanski and Jean-Luc Godard. Her next suitor came on seductively, but treated her poorly. The combination of an unkempt interior and the porn films on her screen made her feel disrespected. It was time to move on.

Business Types – 1980’s-2000’s

Metro as Clearview Cinemas.

In survival mode, she did what it took to keep the lights on, dating a series of “company” men, from the legendary Dan Talbot of Lincoln Plaza Cinemas, to Cineplex Odeon and Clearview Cinemas. She had cameos in “Seinfeld,” “Hannah and Her Sisters,” and a Janet Jackson music video. In 1986, she was renamed the Metro and, in 1989, her exterior was awarded landmark status.

Gutted. Photo credit: Randy Enochs.

But her interior was not landmarked and demolished in 2006. She felt gutted, quite literally. Now she needed much more than a coat of paint and a new gown. But, with her rose pink façade and unique medallion, she held her head up high. 

Landmarked facade.

For years, members of the community tried to help her, advocate for her, and serve as matchmakers. The possibility of turning her into a gym, pharmacy, and grocery stores frightened her and all who recalled her heyday. Those suitors came and went.

Then, Tim League and Alamo Drafthouse entered. Tim brought a vision and creativity she had never known, and a promise of something glittering and different — film served up with elegant meals and drinks. But even big loves can fall apart and theirs did too. Although they would find each other again in 2022, after two more years of planning and hope, they again parted ways. Reunion love is hard to sustain. 

A Spate of Suitors

With the ending of the Alamo dream, Lady Metro has been getting renewed attention. Suitors have come to tour and seen beauty, even in her stripped walls. They talk of possibilities. After 90 years on this quest, she knows to be cautious, for disappointment always looms.

Ira Deutchman – 2019

But among these suitors has been Ira Deutchman, the longtime producer and filmmaker, who has stayed resolute in his pursuit of Lady Metro. He wants to create a five-screen theater featuring independent, classic, and foreign films, and has advisory backing from Martin Scorsese, Ethan Hawke, and others. Recognizing how special Lady Metro is and how much this type of theater is desired, Ira has a comprehensive plan, and seeks the funding to make it a reality. 

Lady Metro understands it takes time to know someone, but she’s quite moved that Ira has stuck around — and by the senior docent program he envisions for men and women of a certain age like her. How could she not approve? He loves film as much as she does, and even comes with references – support from a local community group that remains dedicated to her renaissance. She and Ira are on the same page about what they want: a long-term relationship. 

Lady Metro is more than hopeful, and so are we.  

——-

Liza Cooper is President of NEW Friends of Metro Theater, a community group whose mission is to restore, reopen, and revitalize the Metro Theater. She is a love and dating coach, an Upper West Side mom, and works in healthcare. For more information, you can reach her at liza.g.cooper@gmail.com or visit  www.NEWFriendsofMetroTheater.org

To learn more about Ira Deutchman’s vision for the Metro, click here.

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Isabella Calisi Wagner
Isabella Calisi Wagner
1 year ago

This is a BRILLIANT article. Metro’s about #CinemaLove♥️🎞️!!!

Thank you so much, Liza Gene Cooper, for telling our love story with the theater in such a compelling and tender manner. 💕
We can’t help falling in love with Metro Theater!

Randy Enochs, your photos are stunning!

Thank you, fellow New Friends of Metro Theater Board members, for sharing the love of our historic movie theater.

Thank you, Ira Deutchman, for putting your faith in our dear Metro Theater.

Now, Upper West Siders, New Yorkers, and beyond will fall in love with her, too! ♥️♥️♥️♥️

#MetroTheaterUWS♥️
#NeighborhoodMovieHouses♥️
#ClassicFilms♥️

12
Reply
Kayson212
Kayson212
1 year ago

Fun way to tell a marketing story. I hope this latest effort bears fruit. Are Friends of Metro and New Friends of Metro different groups? I get quite confused looking online.

7
Reply
Will.
Will.
1 year ago

Please just build a simple multiplex theater there.

4
Reply
jhminnyc
jhminnyc
1 year ago

I remember seeing Robert Altman’s “Nashville” here in 1975 right after I first moved to NYC from the Midwest and got a studio apartment on West 102nd Street. The theater looked shabby then, but the magic of the movies transcended everything. Thanks so much for posting the photos of the exterior and interior in 1933. The interior was very beautiful. All best wishes for a new, promising and permanent rebirth.

6
Reply
Marcia Epstein
Marcia Epstein
1 year ago

Please build a multiplex arts theater there while I am still alive and can get to the movies. It is right in my neighborhood, and traveling is getting harder and I am getting older. Just do it!!!

6
Reply
Sal Bando
Sal Bando
1 year ago

A lot of people have had plans but no funding. Tear this eyesore down already and give the property to the public hospital system or for affordable housing. It’s been 20 years already.

3
Reply
ecm
ecm
1 year ago
Reply to  Sal Bando

This might be described — to continue the metaphor of the column — as the necrophilia phase.

2
Reply
Bill
Bill
1 year ago
Reply to  Sal Bando

Or sell it and build a luxury apartment building.

1
Reply
Bill Williams
Bill Williams
1 year ago
Reply to  Bill

I believe that they sold the air rights so that the building next to it could be built so that severely restricts what can be built there

0
Reply
Carmella Ombrella
Carmella Ombrella
1 year ago

Charming promo piece, and it would be lovely to have Ms Metro restored to something like her former glory. It’s also nice that there’s “advisory backing” from a group of stellar names. But the hard question remains: where is the money coming from?

1
Reply
Joanne Dorian
Joanne Dorian
1 year ago

Love this article, Liza Gene Cooper! What a delightful way to view the storied past of the Metro Theater. Let’s all send warmest of wishes to Lady Metro that she may have that happy ending she has longed for all these many years.

1
Reply

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