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Openings and Closings: Picky Barista; Vivi Bubble Tea; Parla; Variazioni

October 18, 2023 | 3:37 PM - Updated on August 26, 2025 | 7:37 PM
in COLUMNS, FOOD, NEWS, OPEN/CLOSED
17
Photograph by Scott Etkin.

By Scott Etkin and Lisa Kava

Picky Barista, the family-owned café and espresso bar, has opened its third location on the Upper West Side at West 72nd Street between Broadway and West End Avenue. Formerly known as “Peaky Barista” – in homage to the TV series Peaky Blinders – the new name will be rolled out to the other locations over the next few months. “We are rebranding into our own unique identity that is not associated with anything else. We still continue to be inspired by the prohibition and 1920s era, so the [Scally] hats will continue to stay as an element to our image!” wrote the café’s owner Dragan Bulić, who emigrated from Serbia in 2008, in a message to WSR. The menu has a Balkan influence and its pastries – including burek and baklava – are made “on premises and are inspired by the recipes of Mama Bulic, who also helps out in the kitchen,” according to the company’s website. The space used to be Sherry Herring, a sandwich shop. (Thanks to Jeff and Eddy for the tips.) 

Photograph by Scott Etkin.

Vivi Bubble Tea is “coming soon” to 146 W. 72nd Street between Amsterdam and Columbus. Founded in 2007, the Taiwanese bubble-tea chain has more than 80 branches. Vivi’s menu features a wide variety of fruit and dessert-flavored teas, milk teas, and slush drinks. (There are also non-dairy options.) The space used to be The Lite Choice, a frozen yogurt shop.

Photograph by Scott Etkin.

Parla, a cafe, pizzeria, and bar, has signage up at 320 Columbus Avenue on the corner of West 75th Street. In September 2022, WSR wrote that this new Italian restaurant is backed by Jeffrey Lefcourt, the CEO and founder of Corner Table Restaurants, who also runs The Smith, a casual American brasserie with several locations, including one near Lincoln Center. In Italian, “Parla” is a form of the verb “to speak.” The space has been vacant for several years, but was formerly Saffron, an Indian restaurant that closed in 2017, and prior to that the home of Mughlai, another Indian restaurant that closed that location in 2015 and has since opened one higher up on Columbus at 83rd Street. 

Photograph by Lisa Kava.

Variazioni, the discount women’s clothing store with several locations on the UWS, is closing the store at West 84th Street and Broadway at the end of October, a store clerk told West Side Rag. “The rent is too high here. We have other locations,” the clerk said. In addition to stores downtown, Variazioni’s UWS shops include: 72nd Street (between Columbus and Amsterdam), 226 Columbus (between 70th and 71st Streets), 310 Columbus (between 74th and 75th Streets), and 532 Amsterdam (86th Street). The space used to be the shoe store Aldo. (Thanks to Mia for the tip.)

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17 Comments
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caly
caly
2 years ago

Thanks for the updates! I can’t keep up anymore, lol. Wasn’t the Bubble Tea place on located on 72nd just one block west a few months ago?

1
Reply
Valerie
Valerie
2 years ago

LOVE Picky Barista! Stopped in for their opening day and had a great time. The couch at the front window might be my new favorite spot for the winter!!

3
Reply
Lisa
Lisa
2 years ago

I passed Picky Barista yesterday – it looks super cool and maybe can replace my beloved (and closed) Box Kite Coffee.

2
Reply
Jay
Jay
2 years ago
Reply to  Lisa

Beloved indeed. We knew it was good, great even, but now that it’s been gone the reality is that it was even better than we thought.

2
Reply
Fred DuBose
Fred DuBose
2 years ago
Reply to  Lisa

There a butcher-paper Boxkite sign on a West 72nd St door with “New York City” at the bottom — obviously coming soon. Its location? Mid-block on the south side.

1
Reply
Steen
Steen
2 years ago
Reply to  Fred DuBose

Isn’t that it’s old location? So sad to lose Boxkite!

0
Reply
Wow, I was wrong
Wow, I was wrong
2 years ago

I thought peaky barista was an Australian-based coffee shop because peaky sounded like Australian slang to me. LOL.

1
Reply
Imelda V
Imelda V
2 years ago

Oh dear. How many Closing Sales will Variazoni have?

16
Reply
Lisa
Lisa
2 years ago
Reply to  Imelda V

As many as it takes!

4
Reply
Benedict Bunter
Benedict Bunter
2 years ago

I really don’t get what people love about P*y Barista. The design of the store is really poor and western themed—very off brand for NYC. The name doesn’t make sense.

5
Reply
Reality Can Be Hard
Reality Can Be Hard
2 years ago
Reply to  Benedict Bunter

Hmm, in the past week, I’ve eaten at Indian, Turkish, Chinese, and Greek restaurants.
Are those also “very off brand” for NYC?

4
Reply
Jerry
Jerry
2 years ago
Reply to  Benedict Bunter

The coffee is good, the service is good and the atmosphere is warm.

5
Reply
Uws-er of 25 years
Uws-er of 25 years
2 years ago

Variazioni is like whack-a-mole, one closes, another one opens the same minute.

Well, better than empty storefronts. At least they don’t go out of business.

7
Reply
80sgirl
80sgirl
2 years ago

I keep wanting to hear what is going in at 84th and Columbus on both corners. Any clue?

5
Reply
DJay
DJay
2 years ago
Reply to  80sgirl

Bring back Coffee Bean & Tea Leaf.

0
Reply
EBS
EBS
2 years ago

Interesting you refer to Variazioni as “the discount women’s clothing store” because I don’t believe it’s a discount store nor does it refer to itself as such.

5
Reply
Sprinkles
Sprinkles
2 years ago

Variazioni has always been a bit of a scam. Check the labels closely…what the store tag says it’s made of might not match what the garment label says it’s made of.

5
Reply

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