By Gus Saltonstall
A recently opened Dunkin’ on the Upper West Side might have a great collection of flavor shots, but there are big holes in its approach to the Upper West Side.
Walk into the Dunkin’ at 2264 Broadway, between 81st and 82nd streets, turn left, and you’re met with the words — “UPPER WESTSIDE RUNS ON DUNKIN.”
The West Side of the Upper West Side has been written as Westside. The lack of space has struck many locals as a jelly-filled example of corporate clueless-ness.
“Anyone who knows anything about Upper West Siders knows that we need our space,” local resident Richard Robbins told West Side Rag.
While Dunkin’s national public relations department did not immediately answer the West Side Rag’s request for comment on the typo, a store employee had more to say.
“Yes, people have pointed it [the misspelling] out,” the employee, who asked not to be named since they were working, told the Rag. “I think it would be good if it was changed to the [correct] spelling.”
Upper West Siders have alerted West Side Rag to the misspelling multiple times this week.
“It just shows what happens when a multinational corporation tries to pass itself off as a local business,” Ken Coughlin, a longtime Upper West Sider and Community Board 7 member, said about the misspelling.
Other customers walking out of the Dunkin’ armed with iced coffee and hash browns told West Side Rag they had no strong feelings about the matter.
There was at least one person who lauded the Dunkin’ misspelling.
“Maybe that’s their own nice uniqueness, a way of doing it themselves and standing out,” a manager of a nearby business told the Rag, adding that she did not know it was not the correct spelling.
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Update: 9/13, 4 p.m.: It looks like a grammatical change is coming to the 2264 Broadway Dunkin’. “We are thankful for the observant eyes of our Upper West Side patron!” a spokesperson from Dunkin’ wrote. “Keep those eyes out because an updated sign is coming.”