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Updated: Where Once There Was Gold, Now There Is…Cheese?

February 4, 2022 | 10:39 AM - Updated on February 5, 2022 | 5:35 AM
in ABSURDITY, ART, FOOD, NEWS, OUTDOORS
9
Photograph by Irene S. Levine.

By Carol Tannenhauser

On Wednesday morning, a German artist placed a cube composed of 400 pounds of pure 24-karat gold, valued at around $11.7 million, in front of the Naumburg Bandshell in Central Park, artnet.com reported.

On Friday, WSR is happy to report that it has been replaced by a rectangle of unknown weight and composition. Value: around $4.95 per two-pound box.

But is it real? Is Velveeta?

Thanks to Irene S. Levine for the tip. When we discover the story behind the photograph we will update.

Update: It is real. It was placed by Velveeta, which explained in a press release, “The brand is all about encouraging people to be confident, unapologetically themselves, and constantly reminds us that you don’t have to live rich to be golden and lead a lavish, pleasure-filled life,” according to pix11.

LIQUID GOLD CUBE > SOLID GOLD CUBE. SERIOUSLY IT'S IN CENTRAL PARK GO CHECK IT OUT. https://t.co/AQqhqWuzPR pic.twitter.com/RmaxDtCpg7

— VELVEETA (@CheesyVelveeta) February 4, 2022

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9 Comments
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Helane
Helane
1 year ago

Genius. Local art thrives in NYC

0
Reply
Mark P
Mark P
1 year ago

One box was art, and the other, marketing. And I think we know which is which.

0
Reply
nemo paradise
nemo paradise
1 year ago
Reply to  Mark P

Actually, what we now call “art” is almost pure marketing, now that almost all art criticism is really just copywriting.

0
Reply
Art for Art's Sake
Art for Art's Sake
1 year ago

I think Andy Warhol would prefer the Velveeta.

0
Reply
Emilie de Brigard
Emilie de Brigard
1 year ago

Sourpusses!

0
Reply
George CPW
George CPW
1 year ago

But wait. There’s more. The next item will be an NFT.

0
Reply
NewYorkerUWS
NewYorkerUWS
1 year ago

Publicity stunt.

0
Reply
arlene
arlene
1 year ago

what a colossal waste of resources==theft guards, crowd control, etc

0
Reply
W75TH Mark
W75TH Mark
1 year ago

So, how much did Kraft Heintz donate to the Central Park Conservancy for the use of the space?

0
Reply

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