By Alex Israel
The Fairway at West 74th Street and Broadway appears to be undergoing some operational transformations, indicating its change of ownership may be complete.
In March, we reported that Village Super Market, the owner of ShopRite and Gourmet Garage, bought Fairway’s flagship location on Broadway. At the time, it seemed like they would maintain the same method of operation. “Like Fairway, Village Super Market is focused on providing fresh and prepared foods and plans to retain the Fairway name and operate the stores in the tradition New Yorkers have come to know and love, ensuring Fairway remains the unique, one-stop shopping experience and ‘The Place To Go Fooding,’” Village Super Market said in a prior statement.
But on Thursday, Several tipsters told WSR that the location is no longer honoring active Fairway sales or coupons or accepting contactless payment through its app. One also said someone was denied the use of their Supplemental Nutrition Assistance Program (SNAP) card. According to a tipster, the manager—dressed in Fairway branded apparel—said “we are not Fairway anymore.”
“After 25 years shopping there, watching the quality deteriorate and prices go up with each new owner, I am calling it quits,” wrote the tipster. “Too many other options at competitive prices.”
An employee at the 74th Street store did not respond to WSR’s request for comment, and hung up after we asked to talk to a manager. No one could be reached at the corporate office of Village Super Market.