Big Gay Ice Cream has put its sign up at 516 Columbus Ave (85th Street), the former home of Birdbath bakery. Big Gay Ice Cream has fun takeoffs on classic flavors like Rocky Roadhouse, an ode to Patrick Swayze. The company said it does not have an opening date to release yet. Thanks to Jamie and Edward for the tips.
The Rootchi-Lauren Vidal Boutique at 2450 Broadway near 91st Street has closed, though you can still buy items from the store online. Thanks to Janet for the tip.
A new restaurant called Pizza Collective is opening at 2060 Broadway between 70th and 71st Street. The sign on the window gives a cryptic message: “Is it me or is it getting crazier out there?” with a yes and no button under the words.
Unfortunately, the Instagram handle posted on the door does not appear to link to an active account. The Instagram account has more ads like the one above, and the website only says something new is coming. Absent any further information, we presume they will sell pizza.
The Shade Store is opening a new location on Broadway between 88th and 89th Street, on the west side of street, between Duane Reade and Wells Fargo Bank. The Shade Store, which sells shades, has another location on Columbus and 75th. Thanks to Ruby for the tip.
The Apthorp Pharmacy is moving out of the Apthorp on 79th and Broadway, to the former home of Bra Smyth on Broadway between 77th and 78th. It’s apparently been in that space since 1910 — 109 years! Vasili Katergaris, a pharmacist at Apthorp Pharmacy, said they are moving to “save a little money on the rent. The Apthorp is expensive and spot we’re moving to is cheaper.” They were planning to move by the end of the year, but now it looks like it will be the beginning of next, probably by March. The pharmacy and most of the items are going, but the cosmetics department will be a little smaller in the new place. Thanks to our many tipsters, including Warren, who sent in the photo above.