Trump Organization is Fighting ‘Rogue Individuals’ Trying to Remove President’s Name from UWS Building

File photo by Joan Paylo.

Some buildings on Riverside Boulevard have successfully removed the president’s name from their facades. But the latest attempt to do so by the condo board at 200 Riverside Boulevard between 69th and 70th street has met strong opposition from the Trump Organization. In fact, Eric Trump told Washington Post reporter David Fahrenthold that he would fight “rogue individuals” trying to dump the name.

The building isn’t owned by the Trump Organization itself. The condo board had licensed the name for $1 in 2000, according to the Post. But residents don’t want the name on the building anymore and have sued the Trump Organization to take it off. A hearing scheduled for Tuesday has been postponed until May 3.

Fahrenthold detailed all the strange back and forth on Twitter. Apparently someone threw eggs at the building.

NEWS, REAL ESTATE | 81 comments | permalink
    1. Carlos says:

      Do the other 37% actually want the sign to stay up? Or did they just not vote?

    2. dannyboy says:

      “visionary who did so much to shape the New York City skyline”

      like ruined it

      • UWS_lifer says:

        Doesn’t that seem a little overly dramatic? I mean, I don’t like the little orange maniac either but how did he ruin the NYC skyline? He stuck his name on a couple of tacky buildings. No big deal.

        Actually I always liked the work he did on the skating rink in the park…and Columbus Circle.

        That’s the thing about being a New Yorker…you have to take the good with the bad. It’s a big island, plenty of room for everyone. Nobody is powerful enough to ruin anything these days. The days of Robert Moses are gone.

        • dannyboy says:

          “Doesn’t that seem a little overly dramatic? I mean, I don’t like the little orange maniac either but how did he ruin the NYC skyline? He stuck his name on a couple of tacky buildings. No big deal.”

          Trump did a LOT more than stick his name on a couple of tacky buildings. If you are an UWS Lifer than you must know that at the time of completion the Trump Tower was the tallest such building in the world. He started it.

    3. Dana Desjardins says:

      How about the building be renamed, Douche Place? Trump would still be affiliated with it and everyone’s happy!

    4. DK says:

      The Condo board should hire Michael Cohen to represent them, he is short of clients!

    5. BillyNYC says:

      I thought this was done last fall ???
      That name should be removed from any kind of building and also the Hutchison River Parkway at 79 Street litter sign (southbound before you get off the exit) and must should be removed. I know vandalisms have tried their best to splatter ink and paint but it is back up again as of yesterday and must be removed.
      If anybody would like to help me I will come and assist.

      • fyi says:

        Those were the former “Trump Place” rental buildings immediately to the south of this particular building. This building and the one immediately to its north are condos.

      • Stuart says:

        To BillyNYC: The Hutchinson River Parkway is in the Bronx. The litter sign you are referring to is on what is commonly known as the West Side Highway, which is also the roadway that Trump successfully lobbied to close the northbound exit at West 72 Street so less traffic would back up in front of his buildings on Riverside Boulevard.

        • dannyboy says:

          “Trump successfully lobbied to close the northbound exit at West 72 Street so less traffic would back up in front of his buildings on Riverside Boulevard.”

          Like flowing water, it’s got to come out somewhere.

          I wonder how 96 st became so dangerous?

          Fewer rich? More public school children without a lobby?

          Well, it’s just their playground.

        • BillyNYC says:

          Oppps! I meant the Westside Highway… I was up in Westchester when I wrote this in the parkway was on my mind, LOL

    6. Janet David says:

      Having trumps name on the building is probably a negative factor re the value of the property

    7. David Schraa says:

      As a resident of the Upper West Side, I guarantee you that the Trump name reduces the value of the apartments in the building: nobody wants to be associated with that name. I wouldn’t move there, and I know others who are looking for apartments who have ruled that building out.

      • BillyNYC says:

        I don’t know how anybody wants to live there with the Trump name or without the Trump name, it’s amazing…There are no resources to take care of the population in that whole area and it’s so inclosed and so restricted. No thanks to that mess !

    8. Jonathan L Segal says:

      “in response, @realDonaldTrump’s company has asked the bldg to identify every unit owner who raised concerns abt the name.”

      This is how the Trump organization threatens. Always looking for specific lists of anyone who disagrees with them.

    9. EricaC says:

      It’s good to know the President is focused on the important issues.

    10. Sally says:

      And why are they demanding the name of the unit owner who started the process? So they can shake him down?

    11. Mark says:

      If the Co-op Board really wants to have some fun, replace “Trump Place” with something like “Obama Arms” – then the President will get the Attorney General involved.

    12. Mark Moore says:

      I would have refused to move into the building in the first place even before Tr*mp ran for president.

    13. John says:

      Better yet, let’s remove the Trump name from office.

    14. Linda says:

      I live in the neighborhood and would be happy to not see his name when I go to my neighborhood park. Rouge individuals have every right to ask for this. When they bought their condos Trump had not political tides, the political climate has changed and they should be punished for this. Three other buildings on the same block took off his name. They are on the losing end here, if they wanted to sell, they would have to go below market value for their condos.

    15. JerryV says:

      So, it is up to opposing lawyers and a Judge to resolve. But in the event that it is ruled that Trump’s name be on the building, I would recommend that for his efforts, Eric be publicly recognized as the victor. His name should also appear on the building – but with a slight modification in spelling. How about “Dreck Trump”?

    16. Felicia says:

      What is that bad smell?
      Did I step in some dog poop?
      Look up! It’s just Trump!

      A haiku

    17. CjBerk says:

      I live on West End Avenue behind these huge buildings. They are blocking the once gorgeous view we had for which we paid extra in our purchase.
      We marched and picketed to halt the buildings and give us a riverfront park/recreation area as many large cities have for the enjoyment of us city dwellers.
      My sign said DUMP TRUMP. I should have kept the sign.
      In any case, they can and should get that name off all the buildings. The many residents we know are anxious to be free of the burden of being associated with Trump. Especially since it was always a Chinese financed development anyway. As for Eric Trump, he is unable to see the truth,as are many sons of narcissistic ego driven fathers.He should remain silent and not further humiliate himself by calling his father a “visionary”. What a dark “vision” of our country. Talk about sad.

      • Paul says:

        Your property is the result of Robert Moses lying and calling the buildings that were there to 1960 “slums” and condemning them accordingly.

        Who has the better claim:

        Should the trump building residents clear out for your views?

        Or should you give up your unit to a family that was kicked out by Moses?

        • UWS_lifer says:

          This gentleman is correct. Robert Moses was a fascinating and brutal man. Truly a Machiavellian genius.

          Robert Moses is the most significant and influential figure in the last couple hundred years of NYC history. For those interested, I strongly recommend the book “The Power Broker” by Robert Caro.

          It took me almost a year to finish, I am embarrassed to say, but it was so worth it. In my defense it is quite lengthy…maybe a thousand pages or so for those of you who still read books made out of paper.:)

    18. Jonathan says:

      It “became KNOWN as the most successful development…” The rotten apples on this tree are t falling fast enough. I think the property was sold just before the orange thing and his family were going to file for bankruptcy protection.

    19. virginia Seipt says:

      The name of the east-facing street is “Freedom Place” NOT TRUMP PLACE. Goodman, Schwerner and Chaney are rolling in their graves……

      • Ken says:

        thanks for that (necessary) reminder.

      • Revolted says:

        Absolutely right! Freedom Place is named for Freedom Summer, the voting registration and educational campaign in Mississippi in the summer of 1964. Chaney, Goodman (an UWS boy), and Schwerner were murdered by local bigots for their participation. A plaque in their memory is on the property of 205 West End Ave. right across from the building that disrespectfully calls itself Trump Place, overshadowing the more modest Freedom Place street sign. It’s doubtful Trump knows any of this history, given his ignorance about Frederick Douglass.

    20. dannyboy says:

      “In fact, Eric Trump told Washington Post reporter David Fahrenthold that he would fight “rogue individuals” trying to dump the name.”

      Isolate and marginalize. That the Trump MO.

      It’s HUGE how many people LOVE having HIS DISREPUTABLE NAME on the entrance to their homes.

    21. Ben David says:

      Thanks to brave reporter David Fahrenthold and the fearless Washington Post for covering this amazingly important and fascinating story.If only we could read interviews with every single resident.

      I would never have know that there are people on the UWS who hate Trump, so thanks for your courageous scoop — nothing in the nation’s news is more important.

    22. David says:

      Disgraceful, mean-spirited anti-Trump blather from people who simply cannot get over their resentment that Trump is President! Boo-boo, “snowflakes!”

    23. Zeus says:

      Time to grow up.
      What’s in a name?
      What’s with the hate?
      Ya really think Clinton, Bush & Obama
      were any better?
      All were bought, lock stock & barrel
      by Wall Street.
      All were politicians who sold us down
      the river.
      Trump today – gone tomorrow.
      Maybe Bill de Blasio’s name will look
      better on the buildings.

      • dannyboy says:

        Those guys got names on buildings?

        Stop makin’ shit up; it just announces your political affiliation.

        • Zeus says:

          Time to grow up and be a dannyman.
          Again, you point a finger so you can’t
          see the target.
          You know my political affiliation from what
          I wrote?
          Does it mean the secretly your are a red state conservative who passes himself as a blue state progressive?
          And do you think that if the Clinton (billyboy Clinton) name was on the buildings it would make them more honorable?
          Or Obama, or Bush?
          As well, I’d appreciate you not cursing and using 4 letter words in your comment, and
          I’m surprised the WSR allowed it to print.
          Relax dannychild. The best is yet to come.
          Even for you.

          • dannyboy says:

            You Comment to All “Time to grow up” and “Stop with the hate” and follow with:
            Ya really think Clinton, Bush & Obama
            were any better?
            All were bought, lock stock & barrel
            by Wall Street.

            Maybe Bill de Blasio’s name will look
            better on the buildings.

            Shaming won’t work here. We are grown up and comprehend that Donald Trump is not equivalent to our other leaders. Stop trying to normalize him, it won’t work here. We are well informed.

            Show some respect. He is not “billyboy Clinton”. He is President Clinton. And don’t belittle yourself with “Time to grow up and be a dannyman.” That nickname was given me by my dearest uncle Joe, who, like the rest of us, are laughing you off.

          • EricaC says:

            One of the many funny things about this is that you don’t seem to realize that one of the differences between Trump and the others is that they don’t insist on seeing their names on buildings in great huge letters – or to profit from such things while in office.

            Now, if any of them actually had sought to profit from the presidency in that way, I agree that it would be equally disgusting.

            But they didn’t.

            • Zeus says:

              “Now, if any of them actually had sought to profit from the presidency in that way, I agree that it would be equally disgusting.

              But they didn’t”.

              Try the Clinton Global Initiative Foundation.
              They both made hundreds of millions of dollars running it since 2001.
              And very little, if any taxes were paid.

    24. Joel says:

      If its not possible to remove his name, the size can be reduced to a point of being indistinguishable at a distance.

    25. Rick says:

      I’m sure the Trump view is that they have a whole business model based on the idea that the Trump name conveys added value in high-end real estate. If too many buildings tear the name off, it means the name does NOT convey value, which is very bad for Trump. So they’ll fight.

    26. Jess says:

      Poor Eric was too young to remember what a nightmare that development is/was. I lived there at Freedom Place and you COULD NOT GIVE THOSE TRUMP APARTMENTS AWAY… THEY WERE THE LAUGHING STOCK OF THE UPPER WEST SIDE.
      They still are.
      Do them a favor, rename them or raze them.

    27. conscience of a conservative says:

      Trump didn’t build Trump place, Hudson Waterfront did after Trump lost the property du to financial problems. Trump standing up for condo owners is laughable. Trump is protecting themselves and their ability to license their name going forward.

    28. 9d8b7988045e4953a882 says:

      Trump had to overcome a lot of obstacles to building in NYC. I admire him for it.

      • dannyboy says:

        Mostly bribes, payoffs and his father(plus strong mafia connections and Roy Cohn). Read David Cay Johnson: “The Making of Donald Trump” and “It’s Even Worse Than You Think”.

      • Filatura says:

        Like having such a bad rep in the real estate industry and business community that nobody wanted to finance his grandiose projects? Yeah, that’s trouble.

    29. Scott Schaffer says:

      Eric Trump, shut your pie hole and stick to what you know best, which seems to be hunting exotic, near-extinct animals in Africa.

    30. UWS Craig says:

      I am opposed to buildings that have the name Trump and the people who choose to live in these buildings, for these 10 reasons:
      1. Trump colluded with Russia to steal the election, by releasing John Podesta’s emails to Wikileaks
      2. Trump told Billy Bush that he tried to have sex with Nancy O’Dell
      3. Trump appointed Neil Gorsuch to the Supreme Court instead of Merrick Garland.
      4. Trump said there are fine people who support the Confederacy.
      5. The Trump tax cut limits the ability of more affluent New Yorkers to deduct city and state income taxes.
      6. James Comey said it is possible that Trump received a golden shower from Russian prostitutes.
      7. Trump University was a fraud.
      8. Trump is imposing tariffs on steel and aluminum produced in China, raising the price of these raw materials.
      9. Trump pardoned Joe Arpaio and Scooter Libby.
      10. Trump believes that Fox News is real news.

      • Laurel Gilbridw says:

        Take it down. It depresses me.

      • Zeus says:

        CNN is the real news network.
        No – wait – MSNBC – ABC, NBC, CBS are the real news networks.
        No – wait – RT is the real news network.
        But not Fox, oh dear Lord, not Fox.
        Ya gotta be kidding me UWS Craig.
        Wake up and smell the stench coming from
        left field.

        • dannyboy says:

          Zeus you are so transparent.

          Were you being rhetorical when you asked:
          “You know my political affiliation from what
          I wrote?
          Does it mean the secretly your are a red state conservative who passes himself as a blue state progressive?”

          Stop embarrassing yourself.

          • Zeus says:

            Time to hang up your quill dannychild.

            • dannyboy says:


              Is this your lightly-concealed reference to my age? Am I too old for your sensibilities?

              Start reading and learn something:

              Ageism is stereotyping of and discrimination against individuals or groups on the basis of their age. This may be casual or systematic.The term was coined in 1969 by Robert Neil Butler to describe discrimination against seniors, and patterned on sexism and racism.Butler defined “ageism” as a combination of three connected elements. Among them were prejudicial attitudes towards older people, old age, and the aging process; discriminatory practices against older people; and institutional practices and policies that perpetuate stereotypes about elderly people.

    31. Jess says:

      I feel like I read somewhere that in addition to sneakily sliding the deal by the community (ie no community input – handshakes in dark corners) and blocking a bunch of apartments in, there was also an issue with subpar concrete that stopped the project for a while? I wasn’t here, I just listen to the elders discuss this in my building.

      As for Eric Trump, he is a weak chinned moron – so hideously unattractive inside and out, like the rest of that faux presidential family. It’s been all handshakes and favors for a long time with them… his father was no “visionary.” Agree its time to take those disgusting signs down. And agree that that stretch of highway could lose the sign too (tho I love watching it be vandalized over and over again)

    32. lmn says:

      I find the “vibrant” neighborhood comment a bit of a stretch! It is pretty much a ghost town over there, with a 10+ minute walk to get near majority of shops, restaurants and grocery stores. Despite the amenities of the apartments, I would much prefer being nearer to the heart of the UWS.

      • David says:

        Please define your opinion of the geographic location of “the heart of the UWS”.

        Just wondering…

        • lmn says:

          It’s certainly a loose interpretation, and my personal opinion, but I guess I was thinking anywhere you can walk down the street and find anything you need in a 1 block radius. So 70s, 80s, 90s, etc., near Amsterdam or Columbus. If I were to choose to only go a block or 2 in either direction from my apt, I would find bars, restaurants, pizza, drycleaners, wine store, coffee shop, subway entrance, etc. I’ve spent a weekend in one of those former Trump-buildings, and everything was at least a 10 minute walk.

    33. UWS1995 says:

      I love my President and can not wait to vote for him again in 2020.

      Not a an angry far righter, just a registered independent that see’s how crazy lib snowflakes foam at the mouth in hysteria every day 🙂

    34. Independent says:

      Whenever I feel as if I’m ready to take the final leap from the Trump Train, a spectacle like this is sure to surface that drives me back from the edge. What an orgy of self-indulgent virtue-signalling and vanity! Almost like a gang of out-of-control, bratty children– only with none of the redeeming charm.

      This— ego-massaging frivolity, while the threats from rabid warmongers increasingly on the ascendancy in this Administration seem to loom ever larger by the moment.

      Heaven help us.

    35. Felicia says:

      When one writes using
      too many adjectives, one’s
      point tends to be lost.

      A haiku

    36. UWS_lifer says:

      I have a great idea!!!

      Just rename the buildings but keep that Trump spirit alive.

      How about something like “Stable Genius Tower” or maybe “Bone Spurs Terrace”…you know, something like that.:)

    37. dannyboy says:

      Welcome Independent. I was recently remembering the back-and-forth comments, where I did believe you had every right to endorse and promote your candidate of choice.

      I still feel the same, but emotional sometimes.

      I hope even-headedness prevails.

    38. Paul says:

      The biggest lie here is that trump built these buildings.

      trump put the winning bid in to develop the rail yards, overpaying as usual (see, e.g. the Plaza, the Eastern Shuttle, etc) and going bankrupt in the process.

      He couldn’t put together the money to develop the property, so he sold 70%+ interest to the actual developers, who built the first 6 buildings on the property and put his name on it, per the now standard trump “development” model. The majority owners then sold the rights to the rest of the property (south of 66 St) to others, and building on the remainder of the railyard property is only now coming to an end.

      Along the way, trump’s designs and plans were all put in the wastebasket.