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The boutique frozen grocer famous for its crave-worthy Beef Bourguignon, opened the doors to its second store on the Upper West Side this January 9th.
Babeth’s Feast, the brainchild of food lover and entrepreneur Elisabeth de Kergorlay, sells high quality, naturally delicious flash-frozen dishes. The brand boasts over 300 chef-crafted options which can be reheated in minutes and taste just like home-made (if you have a good cook at home, that is). Its first stores on Manhattan’s Upper East Side and online at babeths.com have been in business since summer 2014.
For the Amsterdam Avenue location, Babeth’s Feast is revealing a brand new twist on their cool concept: a hot food bar at the front of the store, where customers can purchase meals to eat in or take away for just $10.99. The sweet deal – especially by Manhattan standards – features the Signature main courses that Babeth’s Feast is best known for, and delicious sides dishes to pair them with.
Regarding the new concept, Elisabeth explains: “Since the beginning, our customers on the Upper East Side have been asking us to heat up and box the food for immediate enjoyment. While we now offer a take-out service at both stores, we took it one step further on the Upper West Side. We are providing the full dining experience.”
The new location boasts a marble-top bar, where customers can sit down, relax and mingle over delicious Babeth’s Feast chef-crafted recipes from breakfast to dinner. The Upper West side location is pending a wine license too, so you can soon enjoy a glass of red with your Beef Bourguignon. “Our brand values are quality, convenience and connection” says Elisabeth. “With this new concept, we’ve integrated all three right into our store.”
Try it for yourself! Babeth’s Feast is now open at 309 Amsterdam Avenue, between 74th and 75th streets, seven days a week. Mention this article, and you’ll get a free treat on the house*.
*Get one free box of Assorted French Macarons with the purchase of an eat-in or take-away $10.99 meal deal purchased from Babeth’s Feast Upper West Side. Limit one per customer. Offer ends on 1/31/2017.
