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    EQUITY RESIDENTIAL TO CHANGE NAME OF ‘TRUMP PLACE’ BUILDINGS

    November 15, 2016 | 2:33 PM
    in NEWS, REAL ESTATE
    30

    riverside-boulevard
    140, 160 and 180 Riverside Boulevard. Cropped photo by Bosc D’Anjou.

    Residents of 140, 160 and 180 Riverside Boulevard got an email on Tuesday from Equity Residential, the landlord at the Trump Place buildings, saying the company would change the official name of the buildings so it can remain “neutral.” Some residents had petitioned prior to the election to pull the Trump name off the buildings, citing Trump’s statements about women and immigrants, among other issues.

    To Residents of 140, 160 and 180 Riverside Boulevard: This week, the Trump Place building names will change to the street addresses – 140, 160 and 180 Riverside Boulevard. The purpose of this change is to assume a neutral building identity that appeals to all current and future residents. Using the street address for the building name is popular practice in NYC, and our well-known Riverside address makes it easy for visitors to locate the building.

    Residents at 220 Riverside, a condo building, had also previously pushed for a name-change.

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    Please limit comments to 150 words and keep them civil and relevant to the article at hand. Comments are closed after six days. Our primary goal is to create a safe and respectful space where a broad spectrum of voices can be heard. We welcome diverse viewpoints and encourage readers to engage critically with one another’s ideas, but never at the expense of civility. Disagreement is expected—even encouraged—but it must be expressed with care and consideration. Comments that take cheap shots, escalate conflict, or veer into ideological warfare detract from the constructive spirit we aim to cultivate. A detailed statement on comments and WSR policy can be read here.

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    30 Comments
    Leon
    Leon
    9 years ago

    They are probably going to take down the Trump signs and put them on the White House – his ego is that big.

    Next action item – change the name of Riverside Boulevard to something else so it is not confused with Riverside Drive.

    0
    Reply
    Cato
    Cato
    9 years ago
    Reply to  Leon

    Are you kidding? It’s *supposed* to be confused with Riverside Drive.

    The nouveau riche who bought there *wanted* to glom onto the cachet of (the real) Riverside Drive. No doubt that was a calculated subliminal part of the marketing plan that got them to buy there in the first place.

    0
    Reply
    Jason
    Jason
    9 years ago

    Talk about a temper tantrum.

    0
    Reply
    zeus
    zeus
    9 years ago

    I get it.
    Now change Washington Place to another
    name too.
    And Clinton Avenue as well.

    0
    Reply
    Paul
    Paul
    9 years ago

    Yes, but who’s up for a trip to the Trump Grand Canyon?

    0
    Reply
    Everylittlebit
    Everylittlebit
    9 years ago

    You guys are missing the point: this is great!

    0
    Reply
    Diane
    Diane
    9 years ago

    Who cares..
    Republicans control the house,senate , most state houses and the Supreme Court.
    Let the whiners have something

    0
    Reply
    Miltonp
    Miltonp
    9 years ago
    Reply to  Diane

    This statement coming from a woman!?! Shame on you.

    0
    Reply
    sg
    sg
    9 years ago
    Reply to  Miltonp

    So we should vote solely on gender, what an assanine comment…the “race vote” 8 years ago should have shown that identity politics don’t work.

    0
    Reply
    UWS Dept. of Comment
    UWS Dept. of Comment
    9 years ago

    No bout-a-doubt it…Trump makes being embarrassed great again.

    0
    Reply
    chuck
    chuck
    9 years ago

    You know it’s just the kind of thing that will get under his skin.

    0
    Reply
    Sandy
    Sandy
    9 years ago
    Reply to  chuck

    That’s true Chuck. It will get under his skin, so it’s worth it. He’ll probably file a lawsuit just to get even

    0
    Reply
    Ish Kabibble
    Ish Kabibble
    9 years ago

    Gotta go check his tweets – they must be entertaining.

    0
    Reply
    Anne G
    Anne G
    9 years ago

    The snowflakes strike again. Ridiculous. Hey anyone notice the war with ISIS or all of the starving children in the world? Who cares, let’s focus on letters on a building. How about spending the money required for removing and replacing the name on a donation to homeless causes…yeah, right.

    0
    Reply
    Mark
    Mark
    9 years ago
    Reply to  Anne G

    So you can’t care about your buildings name AND starving children?
    Your post might be an unintentional peek into the limits of the conservative mind.
    I’m not sure everyone is as incapable of caring/thinking/acting about multiple topics as you might be having a problem with.

    0
    Reply
    Anne G
    Anne G
    9 years ago
    Reply to  Mark

    I did not vote for Trump. Don’t like him. Try again.

    0
    Reply
    chuck
    chuck
    9 years ago
    Reply to  Anne G

    Apples/oranges; walking/chewing gum.

    0
    Reply
    MG
    MG
    9 years ago
    Reply to  Anne G

    Why doesn’t the prprted Trump Foundation make donations to all those worthy cause. Oh, I forgot, that’s not is what it is about. A sixty foot painting of Trump would be interesting.

    0
    Reply
    sg
    sg
    9 years ago
    Reply to  MG

    I’m sure the Trump Foundation does a lot more legal activities than the Clinton Foundation…you know the money laundering organization of those two upstanding people…

    0
    Reply
    Ish Kabibble
    Ish Kabibble
    9 years ago
    Reply to  Anne G

    Go back to bed, Anne.

    0
    Reply
    Nathan
    Nathan
    9 years ago

    Making the UWS great again!

    0
    Reply
    Scott
    Scott
    9 years ago

    Not immigrants, illegal immigrants.

    Have a nice day.

    0
    Reply
    Andrew
    Andrew
    9 years ago

    While we’re at it, why do we have Malcolm X boulevards? He was deeply associated with the Nation of Islam, which hates women, gays, and Jews.

    0
    Reply
    John
    John
    9 years ago

    Are they going to name them OBAMA villas and house the poor there?
    It is a liberal idea.

    0
    Reply
    SouthernGentleman
    SouthernGentleman
    9 years ago

    Does anyone really consider this the UWS? and if so, when did the 50’s and 60’s become part of the UWS.

    Some of this stuff is closer to Hell’s Kitchen or Columbus Circle. Below 72nd st is considered Lincoln Square and probably many other things by realtors, residents, city employees etc.72-110 is the UWS. Gracias.

    0
    Reply
    Cato
    Cato
    9 years ago
    Reply to  SouthernGentleman

    But…but…but….

    All the bankers who bought into whatever-it-is-we’re-now-supposed-to-call Trump Place bought there because they wanted to live on the currently chi-chi “Upper West Side”. (That’s why its main drag is called “Riverside Boulevard”.)

    They can’t score points at cocktail parties or at the competition to become a Managing Director by saying they live in “Lincoln Square” or “Columbus Circle”. Those are, at best, “ehh” places to live. And oh-my-gracious “I drove my Maserati up from my home in Hell’s Kitchen”? I don’t think so!

    They’re rich and they live here. They want to be able to say they live on the “Upper West Side”. Therefore, they do.

    The rich *always* get what they want.

    0
    Reply
    Jeff Morrison
    Jeff Morrison
    9 years ago

    Please let us know when the gaudy Trump names are scheduled to be removed. Perhaps we can have an UWS block party while watching them come down … and we should invite the orangutan to join us to see our delight.

    0
    Reply
    sg
    sg
    9 years ago
    Reply to  Jeff Morrison

    Only if you ask Miss Pantsuits to attend…then the winner can whoop her again…

    0
    Reply
    Rump Ace
    Rump Ace
    9 years ago

    They should have left up some of the letters. Wouldn’t it be awesome to live in a building called RUMP ACE?

    0
    Reply
    MY UWS, Not my President
    MY UWS, Not my President
    9 years ago

    I think we should invite him to use his stubby-fingered tiny hands to remove the signs himself.

    0
    Reply

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