The big new development on the Northeast corner of West 77th street and Broadway is close to completion, and it is expected to sport many of the high-end amenities that high-flying Upper West Siders have come to expect: a roof deck with outdoor movie theater, quartz counters in the kitchens, Italian tile in the bathrooms.

For most renters, these amenities and location will cost them about $13,000 per month for a three-bedroom. But for those who meet certain income restrictions, the price tag will be much much less. There are 37 “affordable” apartments reserved for people making lower incomes. Developer Friedland Properties was forced to provide affordable units because the loan was financed by New York State Housing Finance Agency bonds, real estate blog Curbed noted a couple of years ago.

How much less? Studio apartments start at $546 per month for a studio for people who meet the lowest income requirements ($19,855-$24,080). A three-bedroom for a family of four making $37,782-$42,950 will cost $1,039 per month. To fill out an application, download it here from Phipps NY. We’ve posted more details about the apartments and income requirements in the letters below. Community Board 7 residents (Upper West Siders) are supposed to get 50% of each unit size. Applications must be postmarked by April 23, and they must be sent by regular mail (be absolutely sure to read all the fine print).

When the Times profiled the 20-story 181-unit building last year, it was tentatively called The Larstrand. Its address will be 227 West 77th street. Given that few developments were built during the recession, the building is likely to be the hot new property on the UWS when it is completed later this year. And (shocker!) it will have a CVS on the ground floor.

To read our post on the demolition that occurred before the new buildings went up (RIP Manhattan Diner), click here.

Click on the letters below to enlarge.

Photo of 227 West 77th street by Ruby Gottlieb.

NEWS, REAL ESTATE | 12 comments | permalink
    1. Ken says:

      I don’t know. This building is the most architecturally featureless property to go up on Broadway and thereabouts in a long time. Facade is bland and boring and the metal frame windows make it look like a urban university dormitory. For comparison – look at the Laureate at 2150 Bway or the Harrison at 205 W 76. The difference is pretty clear.

      • Cato says:

        Good point, Ken. I’d thought the same thing, waiting for them to do something *interesting* to the facade, which hasn’t happened and probably won’t.

        The developer, having realized that he/they/it had to include housing for the icky poor, probably couldn’t bear to make the building more attractive than absolutely necessary. We all know the Bankers and their Broods will flock to anything big enough, as long as the price is high enough, even if it’s ugly, so they won’t care. Is there a garage for the Mercedes??

        I do wonder, though, whether the developer will provide the low-income, oops, I mean “affordable”, apartments with the same amenities that the wealthy tenants will get, like “quartz counters in the kitchens [and] Italian tile in the bathrooms”? Can you spell “F-O-R-M-I-C-A”??

        I miss Cosi and the Manhattan Diner and the nut store, but at least we’ll have another drug store!

        Remember the Upper West Side? More importantly, remember Upper West Siders?

    2. Asphyxia 8 says:

      “Affordable housing” apartments will NOT have same amenities. They always use cheaper materials in these. They’ll still be nice, but not high-end. Still a great deal for the poors. Too bad they don’t offer any middle-income options like most other “affordable housing” projects.

      • Jean Freely says:

        Some developers or some developments DO indeed provide the same fixtures in apts etc. I heard Mercedes House did…just in smaller apts. I, myself, saw an affordable apt at Ohm and it had the stainless steel same as market rate as well as all or most other high end features. Some developers provide white appliances, formica and carpeting instead though… Middle income options are not that often combined in the same property although it sometimes happens.

      • jd says:

        I agree, the income level should be much higher.

    3. Frances says:

      What about the real middle class in this city.

    4. Janet says:

      A bunch of lames you are!

    5. Sabrina says:

      Wow, the “icky, poor people” are human beings too. Aren’t we also the same people who help keep your bank accounts full? Always remember that without consumers there would be no job. I would resort to name calling but that would just bring me down to your level

    6. jose alvarado says:

      How do I apply

    7. Nadia Kvetnoy says:

      I have apply for affordable rent , haw i would know if I am on the list .
      I done as it was written in News paper last year, and mail my application by regular mail
      before due date April 23 2013.
      I have no correspondence from , haw I can find
      out ?

    8. Lenora Scot says:

      I looking for a studio room with a low income i am school aide i work for Board of education so i would like to see if i can appy for one of your studio

    9. Lauren says:

      explain to me why a 19 yr old college student, who has their whole life to take out loans (like my children had to do) to pay for both their education and living would qualify for this program. Shame on you