PAIN D’EPICES BAKERY OPENS: A SWEET SMELL RETURNS TO SOUTINE’S FORMER HOME


Ali Naouai, owner of Pain d’Epices, which took over from Soutine.

The closure of longtime Upper West side bakery Soutine late last year was a tough blow for Upper West Siders and other fans of baked goods. Madge Rosenberg’s tiny shop and catering kitchen at 104 West 70th street had been around for 30 years and had become a neighborhood staple.

Luckily, the space has remained in good hands, reopening a couple of weeks ago as a new bakery. Soutine has morphed into Pain d’Epices, and aside from some new stenciling on the window it looks exactly the same as the old place. Ali and Biba Naouai, the owners of Muffins Cafe just around the corner from Pain D’Epices, have taken over from Madge, and are using many of her recipes, which she sold to them. The new bakery opened about two weeks ago, and the shop sells many of the same kinds of small pastries that fans of Soutine will remember.

“We’re going to do almost the same thing, but cut out some of the sugar,” Ali Naouai told us. (Don’t worry, they’re not eliminating sugar. Naouai treated me to a pecan cookie and a Madeleine, which were plenty sweet, thank you very much.)

Various cakes are available, and Naouai said he’ll also be offering the Epices salad, which he used to serve when he ran Epices restaurant. It’s similar to a Caesar salad. He’ll also be baking breads.

Naouai said he won’t be continuing Madge’s catering business.

FOOD, NEWS, OPEN/CLOSED | 4 comments | permalink
    1. rteplow says:

      Glad to see Soutine resurrected at least in part. I have a soft spot for them since they made our wedding cake in 2005 and it was delicious!

    2. ann says:

      I hope he fixes their bread recipes. One of the most disappointing baguettes I have ever had came from Soutine.

    3. yoyo says:

      That’s great, but the prices at their other place are OUTRAGEOUS so I hope they keep it reasonable.

      Neighbors are getting slammed by $3 muffins and $2+ coffee. It’s out of control.

    4. sueruffs@aol.com says:

      Do you make occasion cakes?