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    Throwback Thursday: UWS Signs and Storefronts of the 1970s and 80s

    April 24, 2025 | 8:51 AM
    in ART, COLUMNS, HISTORY
    36

    Text and Photographs by Stephen Harmon

    I have long loved hand-painted signs, and there were and still are many of them on the Upper West Side. Hand-painted signs are one-of-a-kind art that reflect the skill of the sign painter and a business’s unique identity. They are eye-catching and often memorable. See if you remember these spots from the time when some telephone numbers still had letters.

    Can you find the place(s) that remain?

    Stephen Harmon is a longtime Upper West Sider, a retired lawyer, and a world-class photographer whose work is on display in many of the city’s museums, including The Museum of the City of New York, The Brooklyn Museum, New York Historical, and The New York Public Library.

    Check out our audio interview with Stephen Harmon on Rag Radio — HERE.

    Subscribe to West Side Rag’s FREE email newsletter here. And you can Support the Rag here.

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    36 Comments
    Jane
    Jane
    1 year ago

    Love that Steve Harmon keeps me grounded in memory.

    19
    Reply
    steven jenkins
    steven jenkins
    1 year ago

    where are steve jenkins’ incredible signs at fairway?

    8
    Reply
    julia davis
    julia davis
    1 year ago
    Reply to  steven jenkins

    Where is Steve Jenkins?

    2
    Reply
    Jay
    Jay
    1 year ago
    Reply to  julia davis

    Mr. Jenkins is likely shaking his head [in private] at what could have been, even after Wakefern launched Fairway Mark IV.

    You know that things are bad, when 2 private equity firms managed to do a better job of running Fairway, at least the original store location, than a supermarket chain (Wakefern).

    And specific to Jenkins and the Wakeferned F’Way, he must be appalled at the degradation of the cheese department.

    0
    Reply
    Anne Watkins
    Anne Watkins
    1 year ago
    Reply to  steven jenkins

    A whole other category – interior signage. You are the master of that, Stene!

    0
    Reply
    steven jenkins
    steven jenkins
    1 year ago

    where are steve jenkins’ signs at fairway market? they were famous!

    2
    Reply
    Bill Williams
    Bill Williams
    1 year ago

    Zingone is definitely still there

    8
    Reply
    Carmella Ombrella
    Carmella Ombrella
    1 year ago
    Reply to  Bill Williams

    Yes, Zingone’s is alive and well despite the deaths of some beloved family members (I miss Josephine and Mary) and the aging out of the older generation. A real UWS institution and an integral part of what makes the neighborhood great.

    10
    Reply
    steven jenkins
    steven jenkins
    1 year ago

    they made the new yorker, new york magazine, all the newspapers, etc.

    1
    Reply
    SteveDisque
    SteveDisque
    1 year ago

    I’m ashamed to admit that, although I must have seen most of these, only H&H registered strongly.

    1
    Reply
    Edward Bruske
    Edward Bruske
    1 year ago

    The photo of Angelo’s Shoe Repair is identical to one I took on April 13, down to the fold-up yellow sign on the sidewalk. Is it really a vintage photo?

    1
    Reply
    Andrew Z
    Andrew Z
    1 year ago
    Reply to  Edward Bruske

    Angelos frontage was in a Seinfeld ep back in the day. Disappointingly, I can’t remember exactly which one.

    0
    Reply
    Kate F.
    Kate F.
    1 year ago

    I miss Mr. Zierler the jeweler! Thank you for that memory.

    Last edited 1 year ago by Kate F.
    5
    Reply
    Stef
    Stef
    1 year ago

    Gray’s Papaya and West End Superette still there. The rest look so familiar I can’t believe they’re gone.

    8
    Reply
    Jay
    Jay
    1 year ago
    Reply to  Stef

    Zigone Brothers is still there. And the sign is pretty much the same.

    Also, Angelo’s Shoe Repair, still there.

    The owner of H & H was criminally convicted for not paying payroll taxes.

    1
    Reply
    julia davis
    julia davis
    1 year ago
    Reply to  Stef

    Nothing can replace the memory of the Royale Bakery’s cream cheese squares.

    8
    Reply
    Lily
    Lily
    1 year ago

    Wonderful, thank you!

    1
    Reply
    Meg P.
    Meg P.
    1 year ago

    Love these walks down Memory Lane. And oh, how I loved Pandemonium and the hot pink jeans I bought there long before brightly colored jeans became more mainstream!

    7
    Reply
    Julia
    Julia
    1 year ago

    As a native Upper West Sider who still lives there, your weekly photos send me straight into my childhood. I always keep an eye out for anyone I might know. They’re just wonderful. Thank you.

    9
    Reply
    Ross
    Ross
    1 year ago

    Man if only there was somewhere that did jewelry repairs… Send me a sign! Haha just teasing I love these.

    0
    Reply
    Anna
    Anna
    1 year ago
    Reply to  Ross

    Ernesto‘s on Broadway right near W. 86th St. does jewelry repair they’ve been there for years and years

    4
    Reply
    Deirdre
    Deirdre
    1 year ago
    Reply to  Anna

    Yes, Ernesto’s is a good place for jewelry repair and purchase. very nice people. They didn’t turn up their noses at my inexpensive Timex watch the needed a new battery or a Disney-themed base-metal keychain (Tinkerbell, for my car key) that needed repair.

    4
    Reply
    Terry
    Terry
    1 year ago

    As always, Steve, your images show the beautiful, lively tapestry that is/was New York City. Thank you for sharing them.

    5
    Reply
    Susan
    Susan
    1 year ago

    As always, these are beautiful and bring back so many memories. Thank you.

    3
    Reply
    Alex Gordon
    Alex Gordon
    1 year ago

    As a native upper west sider who hasn’t lived there since the era in which these signs were up and in action, I have to say Thank You for posting them and letting me relive my fond memories of childhood.

    5
    Reply
    Paul
    Paul
    1 year ago

    The Jeweler sign with the clock in the window reminds me of the old joke:

    Guy looks at his watch, sees it is broken. Fortunately, he happens to be in the middle of the jewelry district but all he sees are windows with expensive diamonds. Where to fix a watch?? Looks up and on the 5th floor there’s a dirty window with a big clock in it. He walks upstairs, knocks on the door and a rabbi answers, “So, what you want?”.

    Man explains about his watch and the rabbi says,”why are you bothering me with that? I’m a moihel, I perform circumcisions.”.

    Guy asks,” then why do you have a clock in the window?

    Rabbi says,”so what want I should put in the window??”

    2
    Reply
    Karin Fantus
    Karin Fantus
    1 year ago

    Steve MUST have photo’s of Citarella’s daily fish art, displayed in their front window (80’s?). I believe a talented employee was responsible for the magnificent “murals” that featured the catches-of-the-day. This went on for years … or as long as the fish artist worked there (I think). Also.. I’ll never forget that Pandemonium (a jeans store) shared Citarella’s pungent fish odor of the that time.

    4
    Reply
    Ron Wasserman
    Ron Wasserman
    1 year ago

    The hot dog one is definitely not a vintage photo, because shipping by gold belly wasn’t a thing in the 70s and 80s.

    7
    Reply
    Nick
    Nick
    1 year ago
    Reply to  Ron Wasserman

    My observation too! Goldbelly was founded in 2013.

    0
    Reply
    Blanche
    Blanche
    1 year ago

    So much fun to see these photos — especially of the old Pandemonium next to the much smaller Citarella!

    1
    Reply
    Mike
    Mike
    1 year ago

    I remember a grocery store down in Greenwich Village called the Co-Op…is anyone remembering that store? It was there in the late 60s I would love a photo of it if there is a pic out there somewhere!

    0
    Reply
    Molly
    Molly
    1 year ago

    There’s a sign business over in BK, called Noble Signs. They ‘rescue’ old signs of all types and have created a sign museum in their shop. Unfortunately the museum is only rarely open to the public. Learn more at NYSignMuseum.org. Or follow them on Instagram @nysignmuseum.

    3
    Reply
    Pastry connoisseur
    Pastry connoisseur
    1 year ago

    And in the Grossingers bakery window you see the kindly Hungarian Jewish sales lady, who would always ask: Something else? And may I give some cookies for your children?

    2
    Reply
    subway
    subway
    1 year ago

    Recently came across The Barbecue Pit in Riverdale which turns out to be run by the family that owned a restaurant on the West Side – Indian Oven.

    BTW our family enjoyed our Barbecue Pit meal and the owner Rani Vaswani is a lovely person.

    1
    Reply
    Westie-Mom
    Westie-Mom
    1 year ago

    Oh how I loved Pandemonium!!! Great memories of a unique fun place with the coolest clothes and there it was in our very own neighborhood!!!

    0
    Reply
    Edith Tyson
    Edith Tyson
    1 year ago

    Love! Zingone’s hasn’t changed a bit. Just spoke to Dominic yesterday for some vegetables and staples.

    0
    Reply

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