By Scott Etkin and Lisa Kava
Yellow Submarine, a children’s haircut salon, will open at 512 Columbus Avenue (between 84th and 85th Streets) on November 11th. The space used to be Reamir Barber Shop, which closed that location last November and consolidated with the shop at 303 Columbus Avenue (74th Street). Yellow Submarine offers “non-toxic hair care for children of any age,” according to its website, which says they have a “calming design” that addresses the needs of children with ADHD and other sensory issues. This will be Yellow Submarine’s first location. (Thanks to Yvonne for the tip.)
Malka, an Israeli kosher restaurant by chef Eyal Shani, is opening at 161 West 72nd Street (between Amsterdam and Columbus) on November 7th. Malka, which means “queen” in Hebrew, has a location in Tel Aviv, Israel, and the new Upper West Side restaurant will be its first iteration in the United States, according to Time Out New York. Shani is a celebrity chef known for the Miznon restaurant chain, which has some locations in NYC. The space used to be Shani’s own restaurant, North Miznon. (Thanks to Robin for the tip.)
Sempre Oggi, the Italian restaurant backed by restaurateur Robert Guarino (of Playa Betty’s and 5 Napkin Burger), is planning to open in November at 164 W. 75th Street (east of Amsterdam). As previously reported, Sempre Oggi will be a seasonal, semi-upscale restaurant. Guarino recently named Phillip Basone, who has previously worked at the restaurants Barbuto, Le Crocodile Restaurant, and Elmo, as the head chef. The space, which used to be the popular Italian restaurant ‘Cesca, is being renovated. The interior design is inspired by the modernist Italian architect Gio Ponti, and includes mirrored columns and a tiled bar.
Mom’s Food Market, a deli and grocery store, has opened at the corner of 110th Street and Manhattan Avenue. The store has a pantry area and a counter for prepared take-out food including salads, sandwiches, quesadillas, wraps, and more. It replaces a Starbucks. (Thanks to Gary for the tip.)
Specialized, the cycling brand, has a new sign up at 430 Columbus between 80th and 81st Streets, but there are actually no changes at Hilltop Bicycles, the existing bike shop at this storefront. Hilltop is owned by Specialized and it carries their equipment, according to two attendants in the store. The Hilltop brand is still active and its other store in Brooklyn is also owned by Specialized. Founded in 1974 and based in California, Specialized makes innovative gear and bicycles for road cycling, commuting, mountain biking, and for kids. Before the space was Hilltop, it was the longtime home of Bicycle Renaissance, which closed in December, 2020, due to the pandemic, and reopened under the new ownership in 2021.
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