A new grocery store opened on Sunday in the former home of Saigon Grill on 90th street and Amsterdam Avenue.
Key Fresh & Natural, part of the Key Food family (the freshest Key Food of all), has a full range of produce, a beer case, a deli counter and packaged goods. It’s opening in an area that has several markets, from Food Emporium on Broadway and 90th, to D’Agostino on 91st and Columbus, to Barzini’s on 91st and Broadway (not to mention the other Key Foods on 86th and Amsterdam). But it’s a pretty dense area and can probably support another supermarket.
Philip, who shopped there on opening day, said that they were still setting up the beer case and fish counter, but the produce and deli items were more impressive than the Key on 86th (although the prices appear to be higher).