Tag: pioneer supermarket

"What happened to the neon?" we asked, accusingly, as if he were responsible for this outcome.

And the answer is...

When he sketched his famous “I ❤️ NY” logo on the back of an envelope in a taxi cab in 1977, the late, great graphic designer and Upper West Sider

Some traditions are hard to break, even when the rest of the world seems to have moved on. Pioneer Supermarket on Columbus